Hickory Training vs. BrainStorm

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What is Hickory Training?

Hickory distinguishes itself as the only training tool focused on improving retention, effectively turning your sales and customer service personnel into informed advocates for your brand. Studies show that an alarming 70% of training material is lost from memory within a mere five days. By employing a distinctive algorithm, Hickory predicts the moments when employees are most prone to forget their training and offers customized reinforcement activities to ensure their product knowledge remains current and impactful. This cutting-edge strategy enhances retention rates while equipping employees to provide outstanding service with assurance. Ultimately, Hickory fosters a culture of continuous learning and engagement within the workforce.

What is BrainStorm?

BrainStorm is an enterprise adoption platform that helps organizations translate investments in AI, SaaS, and workplace technology into measurable changes in user behavior. The platform combines learning, communications, personalization, behavioral triggers, surveys, reporting, and adoption analytics to support ongoing technology enablement rather than one-time training programs. BrainStorm uses its ADOPT framework to structure change across Awareness, Desire, Orientation, Participation, and Transformation, with the goal of making new behaviors part of everyday work. Adaptive workflows personalize learning according to characteristics and actions such as employee role, hire date, learning preferences, survey responses, email opens, and video completions. Triggers and branching can automatically modify each user's experience as their behavior, engagement, or responses change. Multi-channel campaign flows reach users through email, Microsoft Teams, and the BrainStorm portal without requiring organizations to introduce another primary workplace application. Administrators can monitor adoption through reporting covering software usage, content performance, user engagement, monthly active usage, assessments, events, surveys, and communication performance. AI Insights Reporting also allows administrators to request reports in natural language using information already tracked within the platform. BrainStorm provides prebuilt content packs covering AI productivity, AI security, ChatGPT, Claude, Microsoft 365 Copilot, Microsoft 365, Google Workspace, security awareness, and other widely used business technologies. Organizations can apply the platform to AI adoption, security awareness, enterprise software adoption, change management, remediation, customer onboarding, customer success, and customer education initiatives.