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What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

What is AdStyle?

AdStyle is a platform focused on content recommendations and discovery, generating 65 billion ad impressions monthly for over 210 million unique users. Our goal is to provide captivating, innovative, and engaging content globally while fostering an improved environment for publishers, advertisers, and audiences alike. By prioritizing quality interactions, we aim to enhance the overall experience for everyone involved.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

$59/test

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Company Facts

Organization Name

AdStyle

Date Founded

2015

Company Location

United States

Company Website

ad.style/

Categories and Features

Market Research

Not specified

Categories and Features

Ad Networks

Not specified

Native Advertising

Not specified

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