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What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

What is Cohley?

In the current realm of digital marketing, there is a significant surge in the need for content creation. Companies are on the lookout for a relentless flow of varied materials for purposes ranging from advertising experiments to product launch imagery and customer testimonials, among other essentials. Thankfully, there exists a more streamlined approach to meet these vast demands. Cohley equips brands with the necessary tools to generate a wide array of assets crucial for testing and expanding their operations. You can easily produce an impressive variety of branded visuals and engaging video content that can be deployed across multiple digital channels. Whether your requirements include compelling TikTok clips or breathtaking images that elevate your website’s appeal, we possess the capabilities to cater to your demands. By partnering with our skilled Cohley Creators, you can authentically connect with new audiences while enjoying guaranteed ownership rights to the branded content they create. Furthermore, our platform provides authentic and timely product reviews from actual consumers, which helps build trust and converts potential customers into devoted buyers. This all-encompassing strategy not only increases brand visibility but also bolsters consumer confidence in your offerings, ultimately leading to enhanced customer loyalty and satisfaction. In such a competitive market, embracing this innovative content production model can be the key to sustained growth.

Media

Media

Integrations Supported

Integrations Supported

AdRoll
Attentive
BigCommerce
Facebook Ads
Google Ads
Google Analytics
Listrak
Meta Ads
Movable Ink
Omnisend
PayPal
Pinterest
PowerReviews
Shopify
Stamped
TikTok
TikTok Ads
Trustpilot
Yotpo
Zembula

API Availability

API Availability

Pricing Information

$59/test

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Webinars
Online Training

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Company Facts

Organization Name

Cohley

Date Founded

2016

Company Location

United States

Company Website

Cohley.com

Categories and Features

Market Research

Not specified

Categories and Features

Popular Alternatives

Popular Alternatives