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What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

What is Collabwriting?

Highlight important details on websites and PDF files, jot down personal observations, and compile the core insights you've collected. You can create public links, oversee user access, and make direct connections between insights from key stakeholders and your original sources. Effectively organize your knowledge with the use of tags, topics, and clusters, which simplifies the process of tracing your findings. Every piece of information is carefully preserved, monitored, and structured for easy retrieval and reference. With this tool, you can emphasize, share, and comment on materials from both internet sources and uploaded PDFs. You also have the option to export an entire topic from the Dashboard or seamlessly drag and drop specific excerpts into Google Docs or Notion. This user-friendly platform helps you find, share, and collaborate on information you come across online. Thanks to our Copilot feature, the tool minimizes the time you spend sourcing relevant materials by consistently collecting data, ideas, and references, and it enhances its effectiveness with each user interaction based on your feedback. Collaborate efficiently with your team by merging highlights from both web pages and PDFs into a unified topic, which further streamlines your workflow and boosts productivity. Ultimately, the simplicity and functionality of this tool make it an essential resource for anyone aiming to improve their information management skills while fostering collaboration among team members. The potential to transform your approach to knowledge management is limitless.

Media

Media

Integrations Supported

Google Docs
Notion

Integrations Supported

Google Docs
Notion

API Availability

Has API

API Availability

Has API

Pricing Information

$59/test
Free Trial Offered?
Free Version

Pricing Information

$10 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Company Facts

Organization Name

Collabwriting

Company Location

Serbia

Company Website

collabwriting.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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