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What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

What is Great Question?

Great Question serves as a valuable tool for researchers, designers, product managers, and marketers, enabling them to assemble panels, arrange interviews, disseminate insights, and distribute incentives efficiently. Users can effortlessly cultivate a network of customers willing to provide answers to their critical questions. To ensure the best fit, one can import, invite, and filter participants with ease. Our research calendar is designed to streamline the scheduling of interviews or facilitate data integration. Within minutes, prototype tests and surveys can be initiated, allowing for rapid feedback collection. By utilizing tags, clips, highlights, and results, you have the ability to convert survey outcomes and interviews into easily digestible reports. Sharing your findings with a broader audience becomes a simple task. To genuinely grasp the needs of your customers and obtain their feedback on your initiatives, it is crucial to create something extraordinary. Many companies today lack the necessary systems and processes to incorporate customer research into their core decision-making framework. Our team, though small, comprises a dynamic group of product managers, engineers, entrepreneurs, and designers dedicated to enhancing this experience. Together, we aim to bridge the gap between customer insights and impactful business strategies.

Media

Media

Integrations Supported

Integrations Supported

Auth0
Brex
Calendly
Draft
Google
Google Calendar
Google Meet
HoneyBook
Linktree
Microsoft 365
Salesforce
Segment EDI Platform
Slack
Tremendous
Vero
Zapier
Zoom

API Availability

API Availability

Pricing Information

$59/test

Pricing Information

$49 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Company Facts

Organization Name

Great Question

Company Location

United States

Company Website

greatquestion.co

Categories and Features

Market Research

Not specified

Categories and Features

Market Research

Statistical Analysis

Panel Management

Not specified

Prototyping

Usability Testing

User Research

Not specified

UX

For Websites
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Research

Popular Alternatives

Popular Alternatives

CMNTY Platform Reviews & Ratings

CMNTY Platform

CMNTY Corporation