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What is Hive Marketing Cloud?

Hive Marketing Cloud: A Hub for Customer Engagement and Insights Founded in 2010, Hive Marketing Cloud operates as a private entity, concentrating on the Travel, Insurance, and Retail industries. This innovative platform allows brands to efficiently connect with and convert their target audiences on a grand scale by implementing highly tailored and sophisticated multi-channel marketing strategies from a cohesive system, utilizing all available data to improve customer interactions. Through Hive, users are able to extract significant data insights, evaluate customer lifetime value, create segments based on recency, frequency, and monetary value (RFM), automate customer journeys, and analyze engagement and outcomes, offering insights that go beyond simple clicks and opens. Moreover, Hive's extensive suite of tools empowers businesses to build stronger relationships with their customers through informed decision-making, ultimately driving greater marketing efficiency and increasing customer satisfaction. By harnessing the power of data, companies can continuously refine their strategies to meet evolving customer needs.

What is Ambassador Relations Tool?

Seamlessly integrate vital customer information along with their negotiation and response records, while also having the option to tailor data fields to accommodate a variety of industry-specific customer profiles. This approach is an effective strategy for ensuring ongoing engagement with current clients, significantly enhancing retention. Moreover, it facilitates the automation of numerous marketing efforts, such as on-site pop-up surveys and targeted promotional campaigns. Sending customized customer satisfaction survey emails is a breeze, thanks to readily available templates designed for various industries. In addition, automated email sequences can be triggered by specific customer behaviors, which can be set up within scenario configurations. RFM analysis utilizes customers' purchasing histories and behavioral trends, automatically sorting them into six distinct categories, enabling focused strategies tailored to each classification. This all-encompassing method not only improves customer relationship management but also boosts overall marketing effectiveness, making it a vital asset for any organization. Ultimately, the implementation of such a system can lead to a more informed and engaged customer base.

Media

No images available

Media

Integrations Supported

Google Chrome
Internet Explorer
Magento
Microsoft Edge
Mozilla Firefox
QuickBooks Online
QuickBooks Online Advanced
Safari
Salesforce
Sugar Sell
Xero
Zoho CRM

Integrations Supported

Google Chrome
Internet Explorer
Magento
Microsoft Edge
Mozilla Firefox
QuickBooks Online
QuickBooks Online Advanced
Safari
Salesforce
Sugar Sell
Xero
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

£1,750/month
Free Trial Offered?
Free Version

Pricing Information

$217.26 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Hive Marketing Cloud

Date Founded

2010

Company Location

United Kingdom

Company Website

hivemarketingcloud.com

Company Facts

Organization Name

Konfactory

Company Location

Japan

Company Website

amb-r-t.jp/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

NPS

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