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What is Hive Marketing Cloud?

Hive Marketing Cloud: A Hub for Customer Engagement and Insights Founded in 2010, Hive Marketing Cloud operates as a private entity, concentrating on the Travel, Insurance, and Retail industries. This innovative platform allows brands to efficiently connect with and convert their target audiences on a grand scale by implementing highly tailored and sophisticated multi-channel marketing strategies from a cohesive system, utilizing all available data to improve customer interactions. Through Hive, users are able to extract significant data insights, evaluate customer lifetime value, create segments based on recency, frequency, and monetary value (RFM), automate customer journeys, and analyze engagement and outcomes, offering insights that go beyond simple clicks and opens. Moreover, Hive's extensive suite of tools empowers businesses to build stronger relationships with their customers through informed decision-making, ultimately driving greater marketing efficiency and increasing customer satisfaction. By harnessing the power of data, companies can continuously refine their strategies to meet evolving customer needs.

What is Factoreal?

Every marketer has the capability to thrive when equipped with effective tools. Factoreal presents itself as a holistic omnichannel customer engagement platform tailored for marketers' needs. So, what makes Factoreal a standout choice? Its intuitive design simplifies the process, enabling marketers to craft engaging and unique customer experiences without needing advanced technical skills. By adopting an omnichannel strategy, Factoreal connects with customers at every interaction point, whether it's through email, social media, chat apps, or traditional messaging. Additionally, the platform alleviates the often daunting challenges of marketing automation by providing insights that are clear, relevant, precise, and actionable. The journey starts with building a strong foundation of your contacts, followed by refining your audience for enhanced targeting. You can seamlessly manage customer journeys using conversational interfaces, while also keeping track of your expenditures through the Wallet feature. Ultimately, Factoreal equips users to design and automate customer journeys that resonate with their vision, ensuring cohesive experiences across all customer touchpoints. With such a comprehensive suite of features, marketers have the opportunity to revolutionize their strategies and significantly boost engagement like never before, leading to improved customer loyalty and satisfaction.

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Integrations Supported

Magento
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Shopify
Sugar Sell
Xero
Zoho CRM

Integrations Supported

Magento
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Shopify
Sugar Sell
Xero
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

£1,750/month
Free Trial Offered?
Free Version

Pricing Information

$89 per user, per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Hive Marketing Cloud

Date Founded

2010

Company Location

United Kingdom

Company Website

hivemarketingcloud.com

Company Facts

Organization Name

Factoreal

Date Founded

2019

Company Location

United States

Company Website

www.factoreal.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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