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What is Hookit?

Hookit has created a groundbreaking analytics and valuation platform specifically designed to assess and monitor the effectiveness and value of sports sponsorships in both social and digital environments. With a staggering $150 billion invested in sports sponsorship and activation, this industry currently lacks adequate evaluation methods that match those used in other marketing sectors. Our services empower brands to make the most of their sponsorship investments, explore new partnership opportunities, and allow influencers and sports organizations to substantiate and increase their worth to sponsors. As viewer preferences shift from traditional television to digital platforms, a considerable amount of sponsorship value goes unmeasured. Our mission is to improve the efficacy of global sponsorships by providing the most dependable and comprehensive data insights available. Since the information provided by social and digital media is more detailed than at any time in the past, we utilize these platforms as vital indicators of overall sponsorship value. We perform in-depth analyses of brand engagement across influencers and sports organizations, focusing on aspects like mentions, hashtags, and brand logos through sophisticated image recognition technology to ensure that no part of the value is missed. By adopting this holistic approach, we are able to deliver actionable insights that inform better decision-making for all parties involved, ultimately leading to more effective sponsorship strategies. Our commitment to innovation ensures that we remain at the forefront of sports sponsorship analytics.

What is Spot?

Elevent leverages a combination of artificial intelligence and human insight to identify logos across television, social media platforms, and the internet. Our extensive media knowledge allows us to monitor and evaluate the visibility of sponsorships effectively. The tracking software we provide is the most advanced tool currently available on the market. During our evaluations, it consistently recorded a higher number of brand mentions than any competing solution. Rather than simply measuring impressions, in-house media planners can access precise market values, enabling a more accurate financial assessment. You will be equipped with a comprehensive dashboard that presents all pertinent information, with results that can be refreshed in real time. Understanding the value of exposure on both broadcast and digital platforms is essential for gauging sponsorship return on investment. By meticulously tracking all your assets, you can enhance the overall value of your sponsorships. Throughout the entire season, leveraging these powerful analytics will empower you to elevate your performance. You’ll be able to make data-driven decisions that maximize your sponsorship potential.

Media

Media

Integrations Supported

Integrations Supported

Google
Zoho Directory

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$7,500
Depending on the hours of feed and number of brands to track. Social, streaming, webcast and linear TV available.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Hookit

Date Founded

2010

Company Location

United States

Company Website

hookit.com

Company Facts

Organization Name

Elevent

Date Founded

2013

Company Location

Canada

Company Website

elevent.co/software/spot/

Categories and Features

Sponsorship Analytics

Not specified

Categories and Features

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