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What is Hookit?

Hookit has created a groundbreaking analytics and valuation platform specifically designed to assess and monitor the effectiveness and value of sports sponsorships in both social and digital environments. With a staggering $150 billion invested in sports sponsorship and activation, this industry currently lacks adequate evaluation methods that match those used in other marketing sectors. Our services empower brands to make the most of their sponsorship investments, explore new partnership opportunities, and allow influencers and sports organizations to substantiate and increase their worth to sponsors. As viewer preferences shift from traditional television to digital platforms, a considerable amount of sponsorship value goes unmeasured. Our mission is to improve the efficacy of global sponsorships by providing the most dependable and comprehensive data insights available. Since the information provided by social and digital media is more detailed than at any time in the past, we utilize these platforms as vital indicators of overall sponsorship value. We perform in-depth analyses of brand engagement across influencers and sports organizations, focusing on aspects like mentions, hashtags, and brand logos through sophisticated image recognition technology to ensure that no part of the value is missed. By adopting this holistic approach, we are able to deliver actionable insights that inform better decision-making for all parties involved, ultimately leading to more effective sponsorship strategies. Our commitment to innovation ensures that we remain at the forefront of sports sponsorship analytics.

What is HometownLift?

HometownLift provides free fundraising and operational software tailored for youth sports organizations, school booster clubs, and veterans’ groups. This platform allows users to easily manage donation campaigns, fundraising pages for participants, QR code sharing, donor relationship management, and year-end tax statements for contributors, while also overseeing registrations, memberships, and sponsorships—all from one user-friendly online interface. Beyond these features, it supports event ticketing and scanning, online retail, QR ordering for concessions, and preorder pickup services. Moreover, it streamlines the scheduling and tracking of volunteer hours, ensures proper equipment management, and includes tools such as Project Boards, along with reporting and Excel export options for administrators and treasurers. Notably, all these functionalities are available without any subscription or setup fees. The platform charges a standard fee of 3%, with a 1% fee applicable to memberships, sponsorships, and registrations, plus processing fees. Buyers and donors have the option to cover these fees during checkout, while donors can choose to opt-out of covering the platform fee, though processing fees will still apply to their donations. Payments are seamlessly routed to the organization’s connected Stripe account, facilitating a smooth financial transaction process. This all-in-one solution empowers organizations to prioritize their mission over logistical challenges, significantly boosting overall operational effectiveness and community engagement.

Media

Media

No images available

Integrations Supported

Integrations Supported

Stripe

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$0
The Core platform has no subscription or setup fee. Platform fees are 3% for donations, stores, concessions and event ticketing, and 1% for memberships, sponsorships and registrations. Payment processing fees also apply. Donors or buyers can cover fees at checkout; for donations, donors may decline fee coverage, in which case the platform fee is waived and processing is deducted from the gift.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Hookit

Date Founded

2010

Company Location

United States

Company Website

hookit.com

Company Facts

Organization Name

Gold Country Luminary Holdings

Company Location

United States

Company Website

hometownlift.com

Categories and Features

Sponsorship Analytics

Not specified

Categories and Features

Fundraising

Not specified

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