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What is IBM Digital Analytics?

As companies aim to harness the power of artificial intelligence, it becomes imperative for them to collect data from diverse sources, employ advanced tools and frameworks, and deploy models across different operational environments. However, according to IDC, one-third of executives' time is primarily spent on the challenges of data integration and preparation for AI initiatives. To bolster business continuity and resilience during times of uncertainty and disruption, it is vital to streamline and automate the processes of data gathering, organization, and analysis, thereby embedding AI more thoroughly within the organization. Moreover, AI-driven search and text analytics utilize natural language processing to tailor themselves to the specific language and terminology relevant to your industry. This AI-focused governance, risk, and compliance approach enables the management of risk and regulatory compliance with enhanced efficiency and effectiveness, ultimately contributing to a more robust operational foundation. Implementing these strategies not only enhances a company's AI capabilities but also equips them to excel in a rapidly changing market environment. Furthermore, fostering a culture that embraces AI can lead to innovative solutions and improved decision-making across all levels of the organization.

What is Bright Analytics?

Bright Analytics presents a flexible analytics platform that seamlessly integrates solutions for acquiring, preparing, analyzing, and sharing data into a unified system. We work hand in hand with our clients to create an analytics stack that emphasizes both adaptability and growth potential. Whether you need an all-encompassing solution or a means to efficiently manage your data, our experienced team is here to help. Understanding the importance of dependable support, Bright Analytics guarantees that all essential data sources for analysis are consolidated within one platform. Each organization has distinct needs, which is why we steer clear of inflexible templates; our platform can connect to numerous data sources, enabling you to highlight them individually in your reports or combine them into bespoke calculated metrics. Furthermore, Bright Analytics takes great care in organizing and preparing your data sources, which culminates in a comprehensive data set that aligns with your business goals and enhances your decision-making abilities. By prioritizing customization and support, we demonstrate our commitment to empowering businesses in a data-centric environment, ensuring they have the tools necessary to succeed and adapt in a rapidly evolving market.

Media

Media

Integrations Supported

Ahrefs
Apple Mail
Atlas ERP
BrightEdge
Celtra
Facebook Ads
Google AdMob
Google Analytics
Google Cloud BigQuery
Google Drive
Nielsen Marketing Cloud
Outbrain
ResponseTap
Safe@Work
Snapchat
Timeneye
Verizon Small Business Essentials
X (Twitter)
comScore

Integrations Supported

Ahrefs
Apple Mail
Atlas ERP
BrightEdge
Celtra
Facebook Ads
Google AdMob
Google Analytics
Google Cloud BigQuery
Google Drive
Nielsen Marketing Cloud
Outbrain
ResponseTap
Safe@Work
Snapchat
Timeneye
Verizon Small Business Essentials
X (Twitter)
comScore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

IBM

Date Founded

1911

Company Location

United States

Company Website

www.ibm.com/analytics

Company Facts

Organization Name

Bright Analytics

Date Founded

2014

Company Location

United Kingdom

Company Website

brightanalytics.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

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