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What is IDVx?

IDVx is an innovative offering from Infillion that provides a scalable and measurable premium interactive video experience, incorporating shoppable ads across multiple platforms, including CTV, desktop, and mobile. This cutting-edge solution allows advertisers to seamlessly combine high-impact creative visuals with efficient programmatic scaling without compromise. Drawing on Infillion’s exceptional interactive creative expertise and TrueX's 12+ years of proven performance, which boasts remarkable metrics in areas such as attention, brand lift, and conversion rates, IDVx establishes a new standard for video engagement within the industry. Tailored for digital and video marketers who concentrate on crucial performance metrics throughout the entire purchasing journey, IDVx significantly amplifies campaigns to enhance brand perception and purchasing intent, achieving notable statistics like a 2% interaction rate and exceeding 90% video completion benchmarks along with advantageous CPA figures. Furthermore, this revolutionary solution is poised to transform the ways advertisers connect with consumers through interactive video content, thereby fostering deeper engagement and driving superior results in marketing campaigns. Ultimately, IDVx stands at the forefront of a new era in advertising, ensuring that brands can effectively reach and resonate with their target audiences.

What is Coolix?

Coolix emerges as the leading interactive video platform specifically designed for native advertising and live video content, revolutionizing the way millions connect with video and enhancing the value extracted from pre-existing footage. By integrating playables that enable users to experience a game or app firsthand, we provide a more authentic interaction that clarifies the app's features, significantly boosting the likelihood of downloads. This strategy leads to superior conversion rates, increased viewer engagement, improved retention, and greater lifetime value (TLV). If your video showcases a product you aim to promote, consider incorporating a Call to Action (CTA) directly associated with that item. You can effortlessly align these elements with your video timeline, giving it an exceptional touch. In fact, transforming your video into a shoppable experience through customizable CTAs can amplify conversions by as much as five times, establishing it as a formidable asset in your marketing arsenal. By captivating viewers with interactive components, you not only capture their interest but also motivate them to take decisive actions, ultimately enhancing your brand's visibility and impact.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$120.00/year
Annually paid
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/idvx/

Company Facts

Organization Name

Coolix

Date Founded

2016

Company Location

Israel

Company Website

coolix.io

Categories and Features

Interactive Video

Not specified

Video Advertising

Not specified

Categories and Features

Interactive Video

Not specified

Lead Generation

Lead Capture
Lead Nurturing

Personalized Video

Not specified

Video

Analytics
Brand Overlay
Bulk Uploading
Mobile Screen Support
Social Sharing
Video Looping
Video Streaming

Video Marketing

Analytics / Reporting
Customizable CTAs
Lead Capture
Multi-Platform Distribution
ROI Tracking
Social Sharing

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