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What is INCRMNTAL?

The platform provides essential tools for uncovering the causal links behind your marketing strategies without the need for user-level data. In situations where advertising efforts are ongoing, it is vital that measurement practices remain equally consistent. This solution enables you to track incremental improvements across multiple digital advertising channels, television, and influencer marketing, while also revealing bid modifications that fail to drive increased traffic. Furthermore, it can identify marketing activities that could potentially harm your organic user base or create competition with your paid marketing efforts. INCRMNTAL is intentionally crafted to support marketers effectively, ensuring that the workload does not become overwhelming. By leveraging marketing data, our platform allows for ongoing assessments while campaigns and channels run smoothly. Unlike conventional incrementality measurement techniques that require pausing campaigns in specific areas or forming control groups, our system operates without needing you to change your strategies to assess whether your actions are generating incremental outcomes. This groundbreaking methodology fosters a more agile and comprehensive understanding of marketing performance, ultimately leading to more informed decision-making.

What is Cardlytics?

Through partnerships with top financial institutions, we gain a deep insight into consumer spending behaviors, which includes their buying patterns from competing brands. This valuable purchase information is foundational to our business operations. We create targeted strategies designed to increase our market presence among both new and existing customers. Utilize our secure, fraud-resistant platform via advertisements that truly add value for consumers. We provide precise evaluations of the real, incremental impacts of our marketing initiatives across both physical and digital environments. The feedback loop is completed with actual transaction data, enabling us to carefully monitor campaign results and accurately report sales both online and offline. This comprehensive approach allows us to refine our strategies continuously, ensuring our clients achieve the highest possible return on investment. By consistently analyzing and adapting, we remain at the forefront of market trends and consumer preferences.

Media

Media

Integrations Supported

Adjust
Amazon
Amazon S3
AppsFlyer
Branch
Clarisights
Funnel
Google Drive
PostgreSQL
Roku Advertising
Singular
Snapchat
Unity
X (Twitter)
tvScientific

Integrations Supported

Amazon Fresh
DoorDash
Instacart
Uber Eats
Walmart

API Availability

Has API

API Availability

Pricing Information

$3999
Software as a Service
Pricing is fixed, based on the number of brands, number of KPIs measured, number of channels, countries, and users onboarded

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

INCRMNTAL

Date Founded

2020

Company Location

Israel

Company Website

incrmntal.com

Company Facts

Organization Name

Cardlytics

Date Founded

2008

Company Location

United States

Company Website

www.cardlytics.com

Categories and Features

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

Not specified

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