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What is INCRMNTAL?

The platform provides essential tools for uncovering the causal links behind your marketing strategies without the need for user-level data. In situations where advertising efforts are ongoing, it is vital that measurement practices remain equally consistent. This solution enables you to track incremental improvements across multiple digital advertising channels, television, and influencer marketing, while also revealing bid modifications that fail to drive increased traffic. Furthermore, it can identify marketing activities that could potentially harm your organic user base or create competition with your paid marketing efforts. INCRMNTAL is intentionally crafted to support marketers effectively, ensuring that the workload does not become overwhelming. By leveraging marketing data, our platform allows for ongoing assessments while campaigns and channels run smoothly. Unlike conventional incrementality measurement techniques that require pausing campaigns in specific areas or forming control groups, our system operates without needing you to change your strategies to assess whether your actions are generating incremental outcomes. This groundbreaking methodology fosters a more agile and comprehensive understanding of marketing performance, ultimately leading to more informed decision-making.

What is Data Poem?

Data Poem emerges as a prominent leader in the realm of Enterprise Decision AI, tackling the challenges that large corporations encounter when they depend on a multitude of disconnected models and dashboards that only reflect historical data without providing meaningful insights. Their premier offering, POEM365, seamlessly unifies these varied systems into a comprehensive causal framework that clarifies how different elements such as expenditure, demand, and pricing interplay to drive revenue. Built upon an extensive foundation of 250 billion transactions and a staggering five trillion dollars in spending information, this model can be operational within a mere six weeks. Numerous Fortune 500 companies across diverse industries, including consumer packaged goods, retail, automotive, and e-commerce, utilize this innovative technology to refine their revenue predictions, budget strategies, campaign enhancements, and growth initiatives. By adopting this groundbreaking methodology, organizations not only simplify their decision-making processes but also gain the capability to respond adeptly to shifts in the market landscape. Ultimately, this positions them for sustained success in an ever-evolving business environment.

Media

Media

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Integrations Supported

Adjust
Amazon
Amazon S3
AppsFlyer
Branch
Clarisights
Facebook
Funnel
Google Cloud BigQuery
Google Drive
Google Sheets
Kochava
PostgreSQL
Roku Advertising
Singular
Snapchat
TikTok
Unity
X (Twitter)
tvScientific

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$3999
Software as a Service
Pricing is fixed, based on the number of brands, number of KPIs measured, number of channels, countries, and users onboarded

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

INCRMNTAL

Date Founded

2020

Company Location

Israel

Company Website

incrmntal.com

Company Facts

Organization Name

Data Poem

Date Founded

2019

Company Location

United States

Company Website

datapoem.ai/

Categories and Features

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Categories and Features

Decision Intelligence

Not specified

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