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What is INCRMNTAL?

The platform provides essential tools for uncovering the causal links behind your marketing strategies without the need for user-level data. In situations where advertising efforts are ongoing, it is vital that measurement practices remain equally consistent. This solution enables you to track incremental improvements across multiple digital advertising channels, television, and influencer marketing, while also revealing bid modifications that fail to drive increased traffic. Furthermore, it can identify marketing activities that could potentially harm your organic user base or create competition with your paid marketing efforts. INCRMNTAL is intentionally crafted to support marketers effectively, ensuring that the workload does not become overwhelming. By leveraging marketing data, our platform allows for ongoing assessments while campaigns and channels run smoothly. Unlike conventional incrementality measurement techniques that require pausing campaigns in specific areas or forming control groups, our system operates without needing you to change your strategies to assess whether your actions are generating incremental outcomes. This groundbreaking methodology fosters a more agile and comprehensive understanding of marketing performance, ultimately leading to more informed decision-making.

What is Geysera?

Geysera is a data-driven ecommerce retention marketing platform that helps brands recover lost revenue by optimizing email flows for customer re-engagement. It identifies returning anonymous visitors and matches them to existing customer profiles within popular email service providers like Klaviyo, Mailchimp, and SendGrid. The platform focuses on four high-impact flows: cart abandonment, checkout abandonment, browse abandonment, and winback campaigns. Geysera provides a white-glove service, managing everything from setup to continuous optimization, so teams can focus on core business activities. Its AI-powered system generates personalized, brand-consistent email content that increases engagement and conversions. Using advanced methodologies such as RFM segmentation, behavioral analysis, and cohort modeling, it identifies high-value opportunities. Geysera measures performance through randomized control trials and holdout groups, ensuring accurate calculation of incremental revenue. This approach eliminates inflated attribution and provides clear ROI visibility. Businesses can set guardrails for discounts, free shipping, and product exclusions to maintain control over promotions. The platform integrates seamlessly with existing systems without requiring migration or additional tools. Its pay-for-performance pricing ensures that brands only pay for measurable results. Geysera enables ecommerce businesses to increase retention, maximize customer lifetime value, and unlock revenue from existing traffic.

Media

Media

Integrations Supported

Adjust
Amazon S3
AppsFlyer
Branch
Clarisights
Funnel
Google Cloud BigQuery
Google Drive
Google Sheets
Kochava
Roku Advertising
Singular
Snapchat
TikTok
Unity
X (Twitter)

Integrations Supported

BigCommerce
Klaviyo
Mailchimp
SendGrid

API Availability

Has API

API Availability

Pricing Information

$3999
Software as a Service
Pricing is fixed, based on the number of brands, number of KPIs measured, number of channels, countries, and users onboarded

Pricing Information

$199/month
Geysera aligns pricing with performance. Get started for $1. Only pay performance fees when lift is verified.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

INCRMNTAL

Date Founded

2020

Company Location

Israel

Company Website

incrmntal.com

Company Facts

Organization Name

Geysera

Date Founded

2025

Company Location

United States

Company Website

www.geysera.com

Categories and Features

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Dynamic Content
Email Marketing
Email Personalization
Segmentation
Triggered Emails
Website Visitor Tracking

Email Marketing

Not specified

Identity Resolution

Not specified

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