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What is IPONWEB?

IPONWEB tackles the complex challenges involved in building large-scale, real-time advertising systems. Our specialization is in efficiently managing the rigorous demands of immediate decision-making, optimizing yield, refining algorithms, processing vast amounts of data, and utilizing machine learning technologies to effectively solve business problems. We have implemented our proprietary technology to develop over 150 customized platforms for various leading industry figures across the globe. With unparalleled experience, solid delivery and support frameworks, and a track record of technology success, we deliver substantial value to our clients. The MediaGrid represents an innovative solution for supply curation and management, bridging the gap between programmatic buyers and sellers. This new application layer enriches IPONWEB's extensive programmatic infrastructure, reinstating buyers as pivotal players in the programmatic supply chain while promoting data science activation, ensuring transparency in supply paths, and streamlining deal management and activation processes. By harnessing our cutting-edge technologies, we enable our clients to make well-informed choices in a rapidly changing digital environment, ultimately positioning them for success. In this dynamic landscape, our commitment to innovation and excellence remains unwavering.

What is AdBook+?

FatTail is transforming the advertising sector by developing and implementing innovative solutions for sales, operations, and marketplace management, empowering publishers to take control of their business. At the core of our service offerings is a flexible Revenue Management Platform aimed at enhancing monetization, improving oversight, and promoting scalability. Our software is tailored to integrate seamlessly with your pre-existing processes, allowing you to operate more swiftly, efficiently, and profitably without disrupting your established business practices. As a leading global entity in advertising technology, FatTail provides the sole integrated platform that caters to both direct and programmatic supply needs. Our cloud-based services grant publishers extensive control over media planning, sales, and revenue management across a variety of advertising products and channels. Additionally, we offer exclusive inventory from top-tier brands for buy-side systems, ensuring quality and reliability in every transaction. By emphasizing adaptability and operational efficiency, FatTail is dedicated to reshaping how publishers interact with the advertising ecosystem, ultimately fostering a more effective advertising experience for all stakeholders involved.

Media

Media

Integrations Supported

Integrations Supported

DV Publisher Suite

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$100 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

IPONWEB

Date Founded

2000

Company Location

United Kingdom

Company Website

www.iponweb.com

Company Facts

Organization Name

FatTail

Date Founded

2001

Company Location

United States

Company Website

www.fattail.com

Categories and Features

Advertising

Not specified

Categories and Features

Media Planning

Not specified

Publishing and Subscriptions

Advertising Management
Campaign Management
Newsletters

Revenue Management

Inventory Control
Price Optimization

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