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What is IRA Financial Trust?

By adopting a self-directed strategy, you gain the freedom to invest in nearly any asset while keeping your investment gains tax-free. At IRA Financial, our knowledgeable tax and ERISA specialists will guide you in establishing a self-directed retirement account, ensuring you stay compliant with regulations. Our goal is to simplify the process of channeling your retirement funds into alternative investments. You can initiate your investment journey through our app, which offers a clear, flat fee structure. Additionally, the app includes a section for supplemental forms, enabling clients to sign documents electronically for typical account transactions, thereby removing the hassle of physical paperwork. This section is anticipated to grow with forthcoming app updates to enhance user experience. IRA Financial is dedicated to improving your investment journey while facilitating effortless growth of your retirement savings. Start today and discover a refreshing approach to managing your retirement investments, as we are here to support you every step of the way.

What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

Media

Media

Integrations Supported

Bitcoin
Ethereum

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

IRA Financial Trust

Date Founded

2010

Company Location

United States

Company Website

www.irafinancialtrust.com/investments/

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

Categories and Features

Crypto IRAs

Not specified

Categories and Features

401(k)

Not specified

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