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What is IRIS+?

IRIS+ is a prominent platform that assists impact investors in evaluating, managing, and improving their contributions to social and environmental causes. It provides a comprehensive framework that translates impact intentions into measurable results, equipping investors with vital tools and guidance to incorporate social and environmental factors alongside conventional risk and return metrics. By enhancing the clarity and comparability of information, IRIS+ enables investors to express their goals, strategies, and expected outcomes in a common language; draw insights from empirical studies and best practices; assess their performance through key metrics and standardized data categories; leverage impact information to achieve better results; and communicate performance data to stakeholders using consistent formats and templates. Furthermore, the system caters to the individual profiles and priorities of its users, allowing them to select impact themes and align with Sustainable Development Goals (SDGs) that reflect their investment beliefs, which can then be organized into tailored frameworks for streamlined application. This flexibility guarantees that IRIS+ continues to be relevant and impactful for a wide array of investors dedicated to fostering positive change in society and the environment. Ultimately, this adaptability not only supports diverse investment strategies but also promotes a collective effort towards achieving sustainable development objectives.

What is Amazon Brand Lift?

Amazon Brand Lift offers brands a valuable opportunity to evaluate various customer metrics, including recognition, attitudes, preferences, favorability, intention, and ad recall. By tapping into the insights provided by the Amazon Shopper Panel community, brands can better understand the alignment of their campaigns with specific measurement objectives. The dedicated Brand Lift studios are designed to help advertisers accurately measure the impact of their campaigns on the upper and middle tiers of the marketing funnel in a clear and secure manner. With Amazon's Brand Lift, brands can witness an overall improvement in advertising-related metrics and explore survey data across various audience segments, taking into account factors such as age, income level, gender identity, ad frequency, ad type, and the devices used. Brands have the freedom to choose which campaigns to assess, create survey questions using available templates, and view results at their convenience. Additionally, results can also be accessed directly via the Amazon Ads API, facilitating seamless integration into existing reporting processes and empowering brands to make informed, data-driven decisions. This holistic approach not only enhances the effectiveness of advertising strategies but also fosters ongoing optimization for achieving maximum impact in the marketplace. Ultimately, leveraging Amazon Brand Lift can significantly elevate a brand's performance and resonance with its target audience.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Impact Toolkit

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Impact Toolkit

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Global Impact Investing Network

Date Founded

2009

Company Location

United States

Company Website

iris.thegiin.org

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/brand-lift

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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