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What is Ibotta Performance Network?

The Ibotta Performance Network (IPN) is distinguished as a leading promotions network in the United States, strategically crafted to help brands, retailers, and publishers effectively influence consumer shopping habits. By enhancing the large-scale distribution of promotions and providing insightful feedback on the long-term impacts of performance marketing initiatives, the IPN nurtures a vibrant and reliable rewards ecosystem that benefits all stakeholders involved. With its broad reach, brands can engage with 91% of American households, utilizing connections with retailers, publishers, and Ibotta's digital platforms to interact with consumers at multiple points during their shopping journey, ultimately resulting in genuine incremental sales. Operating on a pay-per-sale model ensures that brands are only billed for actual sales made, rather than for simple clicks or impressions, creating a more efficient advertising environment. This innovative approach has led to advertisers utilizing the IPN experiencing an impressive 42% of their conversions from new customers, a significant 70% decrease in the time required to complete purchases, and a noteworthy 42% rise in sales directly attributable to their marketing efforts. Moreover, retailers and publishers benefit from access to over 900 digital offers available on a daily basis, which significantly enhances their promotional strategies. Consequently, this comprehensive approach not only propels growth but also cultivates a synergistic atmosphere where all participants can flourish together, ensuring sustained success in the competitive market landscape.

What is Confido?

Confido empowers consumer packaged goods (CPG) brands to gain insight into and enhance the significant portion of revenue—up to 30%—allocated to retailer and distributor deductions or billbacks. With Confido, brands can efficiently monitor their deductions, streamline manual processes like cash application and deduction management, and manage trade planning while keeping an eye on cash application tracking. Highlighted Features Cash Application - Swiftly process payments from retailers and distributors, while easily tracking deductions based on retailer, product, and reason. Dispute Management – Automate the collection of supporting documentation and submission of disputes for chargebacks deemed invalid. Trade Promotion Management - Rapidly plan promotions and automatically track sales lifts and actual performance, ensuring effective evaluations of promotional strategies. Additionally, the platform offers comprehensive analytics to help brands make informed decisions and optimize future trade activities.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Free
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Documentation Hub

Training Options

Online Training
On-Site Training

Company Facts

Organization Name

Ibotta Performance Network

Company Location

United States

Company Website

ipn.ibotta.com

Company Facts

Organization Name

Confido

Date Founded

2021

Company Location

United States

Company Website

confidotech.com

Categories and Features

Affiliate

Not specified

CPG

Not specified

Loyalty Management

Not specified

Performance Marketing

Not specified

Categories and Features

CPG

Not specified

Deduction Management

Not specified

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