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What is Icon?

Icon is a cutting-edge platform that utilizes artificial intelligence to streamline the ad creation process by automating tasks such as scriptwriting, video editing, and content management. By analyzing a user's existing video assets, Icon can effectively identify reusable clips and employs its AdGPT feature to generate tailored advertisements that align with specific marketing objectives. Moreover, the platform's AdCut tool allows users to make additional refinements to their ads, ensuring maximum effectiveness. This integration of diverse functionalities means that users no longer need multiple distinct tools, potentially leading to a dramatic decrease in monthly marketing expenses that could range from $2,000 to $30,000. Trusted by over 155 brands that collectively generate more than $10 billion in revenue, Icon presents a powerful solution for creating advertisements in an efficient and budget-friendly manner. Additionally, the platform is enhanced by Adspy, which leverages AI to identify successful ads from top brands, providing customizable filters based on criteria like product similarity and engagement metrics, enabling users to recreate these effective advertisements within Icon's Admaker. This comprehensive array of features not only simplifies the ad creation journey but also offers valuable insights that can influence strategic marketing initiatives, ultimately empowering brands to achieve their advertising goals more effectively.

What is Fattly?

Fattly is an AI studio where e-commerce brands, marketers and creators produce images, videos, voiceovers and video ads with more than 50 AI models in one place, including Veo, Kling, Seedance, Nano Banana, GPT Image and ElevenLabs. Its Ad Studio creates UGC-style video ads from a product photo and a script, with an AI presenter speaking English, Polish, German, Spanish or French. The platform also offers lip-sync dubbing of existing videos, AI virtual try-on with real garments, product shots, face swap, image upscaling, background removal, text-to-speech and voice cloning. Teams can automate generation through an API, a CLI or an MCP server that connects Fattly to Claude and other AI assistants. New users get free credits; after that, pricing is pay-as-you-go credits or an optional monthly plan.

Media

Media

Integrations Supported

Claude
Claude Code
Cursor
Discord

Integrations Supported

Claude
Claude Code
Cursor
Discord

API Availability

Has API

API Availability

Has API

Pricing Information

$999/year
Free Version
Free Trial Offered?

Pricing Information

$6
Free to start: new accounts get free credits.

Credit packs (one-time): 150 credits $6, 700 credits $19, 1,800 credits $44, 4,500 credits $99.

Monthly subscription (optional, cancel anytime): Creator $10/month (500 credits), Pro $22/month (1,150 credits), Studio $44/month (2,400 credits).

Each generation costs credits depending on the model; prices are also available in PLN and EUR.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Icon AI

Date Founded

2024

Company Location

United States

Company Website

icon.me/

Company Facts

Organization Name

Fattly

Date Founded

2026

Company Location

Poland

Company Website

fattly.app

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