Impartner PRM vs. AWS Marketplace

Clazar is the leading Cloud Sales Acceleration Platform built to help cloud Go-to-Market teams list, transact, and scale revenue across AWS, Microsoft Azure, and Google Cloud marketplaces. Designed for modern SaaS and enterprise technology companies, Clazar unifies the entire cloud marketplace lifecycle into one powerful system, helping teams close deals faster, eliminate operational bottlenecks, and unlock exponential growth through hyperscaler channels. From compliant marketplace listings to private offer creation, contract execution, usage-based metering, and revenue reconciliation, Clazar automates every step of the cloud sales cycle with zero operational lift. Revenue teams can launch listings in days, generate private offers in minutes, and manage renewals and complex sales motions seamlessly, all from a single platform built for speed and scale. Clazar integrates directly with Salesforce and HubSpot, enabling sellers, partnerships leaders, RevOps, and finance teams to run marketplace and co-sell motions inside the tools they already use. With bi-directional sync between the CRM and cloud partner portals, teams gain real-time visibility into the pipeline, offer stages, billing, payouts, and forecasting. Clazar also empowers organizations to accelerate co-selling with hyperscalers by automating referrals, governance workflows, approval chains, and partner reporting. With embedded automation, advanced analytics dashboards, and enterprise-grade compliance, Clazar helps teams scale marketplace operations confidently without adding headcount. Trusted by 300+ high-growth companies, including Pinecone, Perplexity, Confluent, Supabase, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

Extole is a platform utilized by retailers, financial service providers, and consumer brands to transform their customers into passionate advocates. The enterprise-level service includes a team of specialists dedicated to developing advocacy, referral, and engagement initiatives that empower brands to leverage customer enthusiasm and sharing, ultimately boosting revenue. By using Extole, marketers can actively connect with thousands of customers, enhance brand loyalty, and amplify word-of-mouth efforts to attract new clientele. This innovative approach not only fosters a sense of community among customers but also drives sustainable growth for businesses.

Creatio is an agentic CRM and workflow platform with no-code and AI at its core, enabling organizations to automate workflows and manage customer relationships with unmatched flexibility and speed. Its intuitive no-code platform—combining visual application design, drag-and-drop process automation, and embedded AI—empowers business users to build and evolve applications of any complexity without heavy IT dependency. Teams can orchestrate both structured and unstructured workflows, leverage real-time analytics, and create dynamic dashboards, all while accelerating development cycles by up to 10×. At the core of the platform are AI agents that can understand context, analyze data, make decisions, and execute tasks across end-to-end workflows. This agentic approach enables organizations to automate not just tasks, but entire business processes—driving higher efficiency, faster time-to-value, and improved business outcomes. Creatio also offers a rich marketplace of pre-built applications, industry workflows, and connectors, allowing organizations to rapidly extend capabilities and adapt to evolving business needs. Built on a modern, AI-native architecture, the platform ensures seamless integration and scalability across the enterprise ecosystem. The Creatio CRM suite unifies marketing, sales, and service on a single platform with embedded AI agents, delivering a cohesive and intelligent customer journey. Organizations can deploy the full suite or individual modules, gaining the flexibility to scale and innovate while maintaining a single source of truth across all customer-facing operations.

Bókun, a Tripadvisor company, makes growth effortless. Get live and selling in minutes. Import all your Viator products with one click. For Viator bookings, pay zero Bókun fees - more revenue stays with you. Manage your availability across every sales channel in a single, central system. Double bookings? Never again. Turn your website into a booking engine and tap into 2,600+ OTAs, resellers, and suppliers for instant global reach. Claim your free two-week trial - no credit card needed - at bokun.io. No drama, no wasted time. Just more bookings and fewer headaches.

Lodgify is an all-in-one vacation rental management solution designed to help independent hosts, managers, and hospitality businesses streamline operations, scale efficiently, and maximize profitability. The platform combines a professional website builder with a commission-free booking engine, enabling businesses to capture more direct reservations and strengthen their brand. Its advanced channel manager seamlessly connects with Airbnb, Vrbo, Booking.com, and other OTAs to synchronize calendars, rates, and availability in real time. Lodgify also centralizes guest communication through a unified inbox, automates routine tasks like check-in reminders and invoicing, and integrates secure payment processing for faster, more reliable transactions. With powerful analytics, performance reporting, and owner statement generation, Lodgify provides actionable insights to optimize revenue and occupancy. Built for single hosts, multi-property operators, and professional vacation rental managers alike, Lodgify delivers a scalable, user-friendly software solution that reduces manual workload, increases efficiency, and drives sustainable business growth.

Smoobu is an all-in-one vacation rental management software that streamlines operations through a centralized Property Management System (PMS). This high-performance hub serves as a master dashboard for all short-term rental operations, giving you professional control over every booking. By integrating a rapid Channel Manager for real-time calendar synchronization across global platforms, Smoobu effectively prevents double bookings. To accelerate growth, the Booking Engine and Website Builder work to get direct bookings and scale your total revenue. Automation is at the core of the Guest Communication module, which triggers personalized messages and provides a digital Guest Guide for a premium stay. Combined with Dynamic Pricing for optimized nightly rates and detailed Statistics for performance tracking, Smoobu is the ultimate solution for managing everything from single apartments to boutique hotels in one scalable environment.

Hostaway stands out as an exceptional vacation rental platform that seamlessly connects with various channels while providing robust support. It is user-friendly and empowers property managers with sophisticated solutions that enhance operational flexibility. The platform features a comprehensive dashboard and a mobile application, enabling users to oversee all facets of their marketing, sales, and accounting processes. Hostaway members enjoy premium partnerships with well-known channels such as VRBO, Booking.com, and Airbnb. Additionally, they have the ability to handle complex configurations, granting them unparalleled control and assurance that only Hostaway can provide. Designed with teamwork in mind, Hostaway simplifies staff training, boosts business efficiency, and fosters employee satisfaction. The system includes a booking engine, a customizable WordPress website, and a variety of marketing and sales tools to optimize direct bookings. Furthermore, Hostaway boasts an array of industry-leading property management systems (PMS) and channel managers, along with seamless integration with over 40 software vendors, making it a comprehensive solution for modern property management.

Phonexa is a unified platform built to optimize tracking and distribution for calls, leads, compliance, clicks, email, accounting, and more. The all-in-one marketing automation platform empowers brands and performance marketers to manage and distribute leads, track pay-per-call campaigns, increase ROI, and automate every stage of the customer journey. At the core of Phonexa’s platform are LMS Sync for intelligent lead management and lead distribution and Call Logic for advanced call tracking, routing, and pay-per-call campaigns. Phonexa’s core solutions and six add-ons are powered by automation, smart routing, and real-time analytics, empowering performance marketers to capture, qualify, verify, and route leads efficiently while maximizing visibility, compliance, and profitability across all marketing channels. Serving industries such as finance, insurance, home services, and beyond, Phonexa delivers complete visibility, fraud prevention, and compliance at scale. The platform combines advanced analytics, intelligent lead management, AI-enabled Call Agents, and smart routing to help businesses convert more qualified leads, improve ROI, and achieve growth through data transparency and control.

Need a digital hub that actually connects, engages, and reaches employees, users, and departments with the right information they need to be successful? Axero is an award winning intranet solution where out-of-the-box meets customizable. Power efficiency by streamlining knowledge, communication, and collaboration the way you, specifically, need it to. With Axero, you're able to increase productivity by reaching employees with relevant, role-based information, all in a unified suite that feels, looks, and works like your workplace. With AI tools, flexible features, 500+ REST APIs, integrations, and granular permissions, send targeted communications while cutting back on email, distribute knowledge and resources to teams and offices near and far, and build a connected culture that employees love. Not one single Axero intranet is the same—and that's because our platform is built for building. Every Axero customer, backed by our highly rated client success team, has their own unique platform centered around their workflows, company structure, and organizational goals. Your organization isn't out-of-the-box and your intranet shouldn't be, either.

While learning management systems are effective for employee training, they frequently overlook the specific requirements of educating customers and partners, along with the needs of customers' clients and partners. Eurekos stands out as a premier customer education expert in Europe, providing cutting-edge training software designed for both businesses and non-profits seeking external training, certification, or accreditation. The platform offers a comprehensive suite of tools that facilitate training across all stages of the customer journey, from pre-sale engagement to onboarding and beyond. With features that support rapid onboarding, sophisticated certification processes, eCommerce capabilities, unlimited brand portals, intricate organizational structures, and integrated content development, Eurekos prioritizes the highest standards of privacy and security, adhering to ISO/IEC 27001 and 27701 certifications. The company is dedicated to consistently enhancing its software, ensuring that clients have access to the most up-to-date features available in the learning management system market, keeping them competitive and efficient in their training efforts. As a result, Eurekos not only meets but exceeds the evolving demands of customer education.