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What is Improvely?

Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.

What is Click Fraud Protection?

Campaign Protection enhances the effectiveness of your pay-per-click advertising by detecting and addressing fraudulent and duplicate clicks using advanced click fraud detection technology. Our platform carefully analyzes user interactions through a range of metrics, including IP addresses, geolocation, cookies, browser fingerprints, visit durations, and device activity metrics such as keyboard and mouse movements, to accurately identify and eliminate invalid clicks. With Campaign Protection, you can oversee all clicks on your pay-per-click ads from various sources, including Google Ads, Bing Ads, Facebook, and Twitter, as well as any other advertising campaigns you may be conducting. The solution also facilitates automatic management of IP addresses for Google Ads IP Exclusion through the Google Ads API, allowing for real-time updates. Furthermore, our software is equipped with multiple blocking rules and specifications for different device types, fully compatible with Google Ads’ restriction of excluding up to 500 IP addresses. This all-encompassing strategy not only safeguards your advertising budget from losses due to fraudulent activities but also significantly enhances your overall return on investment, thereby maximizing the effectiveness of your marketing efforts. Ultimately, utilizing Campaign Protection provides peace of mind, knowing your advertising expenditure is being utilized efficiently and effectively.

Media

Media

Integrations Supported

X (Twitter)
AdRoll
Bing
Facebook Ads
Google
Google AdMob
Meta Ads
Microsoft Excel
Taboola

Integrations Supported

X (Twitter)
Facebook
Google Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month

Pricing Information

$29 per month
1 website
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Awio Web Services

Company Location

United States

Company Website

www.improvely.com

Company Facts

Organization Name

Campaign Protection

Company Location

United States

Company Website

campaignprotection.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Activity Monitoring
IP Address Monitoring
IP Blocking
Refund Management
Time on Site Tracking

Conversion Tracking

Not specified

Categories and Features

Click Fraud

Not specified

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