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What is Indicative?

Product managers, marketers, and business analysts utilize Indicative to enhance customer engagement, boost retention, and improve conversion rates. By integrating all your customer data sources, Indicative creates a comprehensive overview of your audience. This holistic perspective provides essential insights necessary for expanding your customer base, developing exceptional products, and driving sales growth. Additionally, Indicative offers a free plan that grants you access to its powerful behavioral analytics platform, accommodating up to 1 billion user actions each month, which is particularly beneficial for businesses looking to maximize their analytical capabilities without upfront costs. By leveraging these features, organizations can make data-driven decisions that lead to improved outcomes.

What is Adobe Customer Journey Analytics?

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds. By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports. A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Transparency into the algorithms used to process and model data supports marketing compliance by giving teams confidence in AI-driven outputs. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer. Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery. The Data Insights Agent enables teams to ask questions in natural language and receive instant visualizations and insights — without SQL or IT queues — making sophisticated customer analysis accessible across the entire organization.

Media

Media

Integrations Supported

Freshpaint
RudderStack
Salesforce
Segment
Stripe

Integrations Supported

Adobe Analytics
Adobe CX Enterprise Coworker
Adobe Experience Cloud
Adobe Experience Platform
Adobe Experience Platform Agent Orchestrator
Adobe Journey Optimizer
Adobe Real-Time CDP
Adobe Target
Amazon S3
CloudOffix
Google Cloud AI Infrastructure
Microsoft Azure
Quantum Metric
Snowflake
Sprinklr

API Availability

API Availability

Has API

Pricing Information

$0.00
Standard, Free:
-1 billion user actions or events per month
-Full access to Indicative’s behavioral analysis platform
-Unlimited user seats
-Weekly webinar training with Indicative expert
-Quick integration using Segment, mParticle, Snowplow or Indicative library
-12 month data history
-OAuth with Google
-Email support

Pro, $950/month
Everything in Free plus:
-Unlimited data history
-Onboarding support with an Indicative Specialist
-2 personalized training sessions with your data
-Data export to Google BigQuery
-User roles and permissions
-Live chat support
-Additional training packages available
-Cancel anytime
-API access for User Segments - Coming Soon!

Enterprise, Custom

Everything in Pro, plus:
-> 1 billion user actions or events
-Dedicated Customer Success Manager (CSM)
-Priority access to tech support for troubleshooting
-Hands on training and ongoing analytics consulting
-Feature prioritization
-Custom data sources and destinations
-Custom Service Level Agreements (SLA)
-Advanced analytics support
-On site training
-Single tenancy, on prem, and private cloud deployments
-White labelling and custom domain
-SAML-based single sign-on (SSO)
-Annual or month-to-month contracts
Free Version
Free Trial Offered?

Pricing Information

Please contact Adobe directly for pricing information.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Indicative

Date Founded

2014

Company Location

United States

Company Website

www.indicative.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html

Categories and Features

Big Data

Data Visualization

Business Intelligence

Ad Hoc Reports
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Trend / Problem Indicators
Visual Analytics

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance

Digital Analytics

Not specified

Marketing Analytics

A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Product Analytics

Not specified

Web Analytics

Conversion Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
User Interaction Tracking

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Data Import / Export
Predictive Analytics

Digital Analytics

Not specified

Marketing Analytics

Not specified

Web Analytics

Not specified

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