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What is InfoSum?

InfoSum harnesses the boundless possibilities of data by employing its patented privacy-first technology, which enables the linkage of customer records across different companies without the necessity of data sharing. This innovative approach has earned InfoSum the trust of clients in various sectors including financial services, content distribution, connected television, gaming, and entertainment. By facilitating seamless and compliant connections between customer data and partners through privacy-safe, permission-controlled networks, InfoSum stands out in the industry. The applications of InfoSum's technology are diverse, ranging from traditional data onboarding to more intricate scenarios that include the establishment of unique identity platforms, the creation and commercialization of new products and data, and even the formation of entirely new markets. Since its inception in 2015, InfoSum has laid a solid foundation and is now positioned for remarkable growth in the coming years. The company's commitment to innovation continues to drive its momentum in the data landscape.

What is Google Ads Data Hub?

Tailor your marketing measurement approach to meet the unique needs of your organization. Ads Data Hub offers customized analysis that perfectly aligns with your specific goals, while simultaneously emphasizing user privacy and complying with Google’s stringent data security protocols. By leveraging Ads Data Hub, you can effortlessly transfer your first-party data to BigQuery and merge it with comprehensive event-level ad campaign data sourced from Google. This integration of your data with Google's event information can uncover crucial insights, boost advertising performance, support the achievement of data-driven business goals, and enable more effective campaign optimization. The insights produced by Ads Data Hub are aggregated across user segments, allowing Google to provide more detailed data while ensuring the protection of user privacy. Designed with privacy as a core principle, Ads Data Hub offers a distinct functionality that sets it apart from traditional data warehousing systems. Even experienced experts accustomed to various clean room and data warehousing environments may need to modify their methods to effectively utilize Ads Data Hub. As a result, the learning curve involved in mastering this platform can significantly improve your proficiency in utilizing data for strategic decision-making, thereby enhancing overall business outcomes. Furthermore, the adaptability required for using Ads Data Hub can lead to more innovative marketing strategies tailored specifically to your audience.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
IBM Cloud

Integrations Supported

Google Ads
Google Campaign Manager 360
Google Cloud BigQuery
Google Display & Video 360
Hightouch
Octane11
YouTube

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

InfoSum

Date Founded

2015

Company Location

United Kingdom

Company Website

www.infosum.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/ads-data-hub

Categories and Features

Big Data

Collaboration

Data Clean Room

Not specified

Data Collaboration

Not specified

Data Masking

Not specified

Data Security

Not specified

Categories and Features

Data Clean Room

Not specified

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