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What is Informatica Cloud Data Marketplace?

Create an engaging marketplace that enables quick and secure data sharing, assuring users of the reliability of the information they access. Encourage the responsible distribution of verified data products that are essential for analytical and AI initiatives. Provide teams with the ability to independently find, request, and evaluate relevant data through self-service tools. Automate trusted data sharing processes to ensure compliance with governance standards. Showcase and distribute curated datasets, AI/ML models, and pipelines sourced from a variety of origins. Improve operational efficiency by simplifying the workflow from order placement to delivery, while offering straightforward tracking of key performance metrics. Enhance data literacy by delivering actionable insights and reviews that guide users in making informed, data-driven choices. Utilize communication tools such as chats, reviews, alerts, and user ratings to facilitate knowledge sharing and collaboration across teams within the organization. A data-sharing marketplace acts as a vital conduit between data providers and consumers, enabling effortless access to valuable insights. This type of marketplace not only allows organizations to quickly find, understand, trust, and leverage relevant data through automated means but also significantly boosts their decision-making abilities. By connecting the supply and demand for data, it fosters a culture of innovation and collaboration driven by data. Furthermore, the continuous exchange of insights within this marketplace allows for the evolution of best practices and the refinement of data strategies over time.

What is Audigent?

Audigent emerges as a leading platform that excels in data activation, curation, and identity solutions. By harnessing cutting-edge technology, it successfully utilizes privacy-compliant first-party data to enhance media addressability and facilitate monetization on a grand scale without relying on cookies. As a trailblazer in data curation, Audigent is recognized for its unique identity solution, Hadron ID™, which is revolutionizing the programmatic advertising landscape. The platform boasts advanced products like SmartPMP™ and ContextualPMP™, which leverage artificial intelligence and machine learning to deliver consumer-safe data paired with premium inventory across extensive networks. Widely respected among major global brands and media agencies, Audigent effectively oversees more than 100,000 campaigns each month. Its validated and opt-in data solutions play a crucial role in driving revenue for esteemed publishers and partners, such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. Audigent’s ongoing dedication to innovation and quality ensures it remains at the forefront of the industry, consistently delivering impactful data-driven solutions that meet the evolving needs of its clients. As it continues to refine its offerings, the platform is poised to influence the future of advertising even further.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Informatica

Date Founded

1993

Company Location

United States

Company Website

www.informatica.com/products/data-governance/cloud-data-marketplace.html

Company Facts

Organization Name

Audigent, a part of Experian

Date Founded

2016

Company Location

United States

Company Website

audigent.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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