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What is Insider?

Meet Insider stands out as the pioneering integrated Growth Management Platform (GMP), encompassing an extensive array of features that span the entire sales funnel, including Acquisition, Activation, Retention, and Revenue. Additionally, it harnesses the power of real-time predictive segmentation, utilizing advanced AI and machine learning technologies. The platform is constructed on a unified data layer, ensuring effortless implementation. By simplifying the complexities of digital marketing, GMP empowers marketers to foster growth and enhance brand loyalty effectively. Its user-friendly and intuitive interface allows marketers to concentrate on their core tasks without the burden of technological challenges. Furthermore, GMP enhances user engagement through active communication tools such as tooltips, toasters, and pop-ups, which facilitate quicker operations and a more streamlined experience. This innovative approach not only boosts productivity but also creates a dynamic environment for marketers to thrive.

What is Firsthand?

Firsthand enables brands and publishers to create AI-driven agents that engage directly with consumers, offering tailored information in real-time across various platforms. These agents serve as savvy representatives of the brand, guaranteeing that expertise is easily accessible while guiding consumers toward the information they need for informed decision-making. By leveraging these brand agents, companies can effectively showcase pertinent content during key moments in a consumer's journey, which streamlines the process of turning interest into action. Each interaction serves as an instantaneous feedback mechanism, producing detailed transcripts that uncover vital insights into consumer behavior, preferences, and decision-making processes, which can subsequently inform more effective business strategies. Moreover, Firsthand ensures that brands maintain total control over their messaging, knowledge, data, and customer interactions. This forward-thinking strategy empowers brands to deliver the right message at the perfect moment, thereby enhancing consumer engagement and increasing conversion rates. Ultimately, Firsthand transforms the dynamics of brand-consumer interactions, creating a more efficient and impactful communication strategy while also encouraging deeper connections with the target audience.

Media

Media

Integrations Supported

B2Metric
Cobalt
Confiant
Facebook Messenger
Marketo
Peaka
Segment

Integrations Supported

B2Metric
Cobalt
Confiant
Facebook Messenger
Marketo
Peaka
Segment

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Insider

Date Founded

2012

Company Location

United Kingdom

Company Website

useinsider.com

Company Facts

Organization Name

Firsthand

Date Founded

2023

Company Location

United States

Company Website

www.firsthand.ai/

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

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