InsightLab vs. Collectif

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

SurveyLegend represents a revolutionary approach to online surveys, offering an engaging, versatile, and visually appealing experience. We enable both individuals and businesses to design attractive, mobile-responsive surveys with ease. With your computer or tablet, you can effortlessly create impressive surveys, forms, polls, NPS customer satisfaction metrics, customer experience assessments, and employee satisfaction evaluations, all while incorporating attractive graphics that enhance the survey's appeal. The simple drag-and-drop feature allows users to assemble questionnaires without any hassle. Listening to customer feedback, gauging employee morale, enhancing client experiences, and fostering engagement among students and staff has never been more straightforward. Utilized by thousands worldwide, SurveyLegend counts notable organizations such as L'Oreal, Universal, Harvard, and Airbnb among its users, alongside various individuals and startups, illustrating its broad appeal and effectiveness in diverse settings.

Riddle provides an innovative online platform that allows users to design interactive content such as quizzes, surveys, personality assessments, prediction games, and leaderboards, which can be effortlessly integrated into any website. Our objective is to enhance user engagement, capture leads, segment your audience, and monetize your content while ensuring full compliance with GDPR regulations. #### What does Riddle offer? We assist our clients in overcoming various challenges: - Boosting user engagement and increasing the duration of visits to your site - Creating more advertising opportunities while facilitating the development of branded and sponsored content - Gathering zero-party data directly from your audience to enhance personalization - Generating high-quality leads through interactive experiences - Organizing online competitions and prize draws, both digitally and at live events - Acquiring valuable insights into user behavior and preferences to refine content strategy #### Key features include: - Flexible plans with no limits on views, starts, or leads generated - Comprehensive tools for crafting quizzes, surveys, polls, personality tests, and leaderboards - Simple content embedding capabilities for websites and apps - A selection of 15 diverse content formats available for customization - Secure methods for data collection and storage to ensure privacy - Seamless integrations with CRM platforms and tracking systems, enhancing overall functionality and analytics. Furthermore, Riddle's platform empowers users to create unique, engaging experiences that drive meaningful interactions and business growth.

Jobma serves as a globally recognized virtual interviewing platform that companies rely on for their hiring processes. It encompasses a variety of virtual interview functionalities, such as one-way video interviews that can be pre-recorded, live video sessions, automated scheduling, coding assessments tailored for technical roles, and additional features to enhance the hiring experience. Equipped with AI-driven capabilities, Jobma includes automated scoring, proctoring, and transcription services to help mitigate unconscious bias during the recruitment process while also streamlining time management for employers. Additionally, Jobma boasts several notable features, including: - Seamless integration with leading ATS and CRM systems, as well as compatibility with over 5,000 applications through Zapier. - Comprehensive support options ranging from live chat to email and telephone assistance. - Certification in SOC 2 Type II, along with compliance with GDPR and CCPA, ensuring robust security and privacy for user data. - Compatibility across a multitude of devices, offering support for desktop and mobile browsers, alongside dedicated iOS and Android applications for both candidates and employers. - Accessibility options to accommodate candidates with special needs, ensuring an inclusive hiring process. With availability in 16 different languages, Jobma proudly serves over 3,000 clients across more than 50 countries, affirming its global impact in the recruitment industry. This extensive reach highlights Jobma's commitment to providing innovative solutions that meet diverse hiring needs around the world.

Revolutionizing the recruitment landscape, our AI-driven platform employs simulations to showcase candidates' abilities in realistic scenarios prior to their hiring. By eliminating the reliance on artificial intelligence-generated resumes and rehearsed answers, our solution enables businesses to accurately assess genuine skills in action. Prominent organizations such as Bloomberg and McKinsey leverage our targeted job simulations and skill evaluations, achieving a remarkable 50% reduction in screening time while enhancing the quality of their hires. Key Features: - Realistic job simulations that reflect actual job scenarios - AI-enabled verification of both technical and interpersonal skills - Automated processes for early identification of top talent - Effortless integration with applicant tracking systems - Interview guides tailored to performance metrics - Comprehensive insights and analytics on candidates - An impartial evaluation method that minimizes bias The outcomes are impressive, with a 74% decrease in hiring expenses, a 50% acceleration in the recruitment timeline, and a tenfold increase in the rate of candidate conversions, demonstrating the effectiveness of our approach.

With the trust of over 25 million users globally, Jotform serves as a comprehensive platform that enhances data gathering, automates workflows, and facilitates online sales without requiring any coding skills. Utilizing Jotform’s intuitive drag-and-drop Form Builder, companies can easily design personalized forms and surveys to gather leads, contact details, payments, appointments, and e-signatures. Users can select from a library of more than 10,000 templates tailored for various purposes, such as feedback forms or event registrations, or opt to create their own unique forms from the ground up. The platform’s sophisticated features, including conditional logic, autoresponders, and compatibility with over 200 integrations, significantly optimize operational processes. Moreover, Jotform's AI-driven Agents provide immediate customer support by assisting users during the form submission journey, addressing inquiries, and ensuring a seamless experience, which minimizes the reliance on manual support. With the addition of Jotform’s Store Builder, businesses can establish an online storefront to market products, services, and subscriptions, as well as collect donations and process payments through a wide array of over 30 payment gateways. Furthermore, tools like the Approvals feature, PDF Editor, and Report Builder empower organizations to convert gathered data into insightful actions and streamline workflows for enhanced productivity. This multifaceted approach makes Jotform a vital resource for businesses seeking to improve their operational efficiency and customer engagement.

Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.

ThriveSparrow serves as an innovative employee experience platform designed specifically for HR professionals, centering around the viewpoint of employees. Its primary goal is to cultivate a work environment that fosters both employee satisfaction and organizational success, effectively creating a thriving ecosystem. What sets ThriveSparrow apart is its ability to blend user experience with actionable insights and comprehensive engagement features that address the needs of the workforce. At the heart of ThriveSparrow is the engagement surveys module, which provides a diverse array of customizable options, such as wellness and pulse surveys, allowing HR teams to track employee engagement and happiness with precision. Additionally, its Kudos module goes beyond a basic recognition platform by integrating employee performance metrics, thereby offering a complete perspective on each individual’s contributions within the organization. Highlighted features include a heatmap that displays employee engagement scores and an analytics dashboard that provides actionable insights, both of which are instrumental in shaping a positive workplace culture. Furthermore, ThriveSparrow’s holistic approach ensures that every facet of employee experience is considered, promoting not just satisfaction but also long-term commitment and growth within the organization.

MRI-Simmons is recognized as a leading provider of insightful data regarding American consumers, offering comprehensive information on their habits, preferences, and media usage trends. This platform for consumer insights and activation is instrumental in shaping marketing approaches while making data utilization straightforward to improve business results. Featuring intuitive navigation, interactive visualizations for compelling storytelling, and collaborative reporting tools, MRI-Simmons facilitates teamwork and information sharing among users. It places power in the hands of its users through self-service activation, allowing for precise audience targeting across various data management systems, demand-side platforms, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons employs a nationally representative survey to reveal essential insights into consumer preferences and behaviors. By implementing address-based probabilistic sampling, it monitors real individuals who are randomly selected to accurately represent the U.S. population, ensuring the insights obtained are both reliable and reflective of the consumer landscape. This robust methodological approach not only bolsters the credibility of the findings but also enables businesses to craft their strategies with greater precision in order to better address consumer demands. Ultimately, MRI-Simmons plays a critical role in helping organizations make informed decisions that resonate with their target audiences.