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What is Insightum.ai?

Insightum.ai is a cutting-edge qualitative research platform that leverages artificial intelligence and is based in Bratislava, Slovakia. Users can engage with Sofia, an AI-powered research assistant, to articulate their research goals. After understanding the objectives, Sofia designs the study, sources authentic respondents from a reliable panel of over 250 million individuals spanning more than 130 countries, conducts natural voice interviews with pertinent follow-up questions, and delivers a detailed report featuring themes, sentiment analysis, direct quotes, and audio recordings, typically within a 24-hour period. With services starting as low as EUR 23 per interview, it is significantly more cost-effective and faster than traditional research firms, offering a solution that is ten times cheaper. This efficient model not only boosts productivity but also makes high-quality research insights accessible to a broader range of organizations, empowering them to make informed decisions. Ultimately, Insightum.ai represents a transformation in how qualitative research is conducted, making it easier than ever for businesses to obtain valuable information.

What is Bastody?

Bastody functions as a comprehensive ad testing platform, allowing market research companies and brands to evaluate their advertisements in realistic, contextual scenarios before they go live. Users can create mockups that are either pre-designed or tailored to their needs, covering a variety of formats, including social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is generated as a shareable link and integrates effortlessly with existing survey tools, enabling research teams to keep their established methodologies and workflows intact. Additionally, Bastody captures behavioral metrics at the respondent level, such as attention and engagement rates, alongside the survey feedback collected. The platform offers both managed and self-service options, featuring reusable templates and customized environments, and also includes optional tools for eye tracking and facial expression analysis. By facilitating comparisons of various creative strategies, formats, and placements, Bastody equips teams to identify the most impactful concepts and make informed, data-driven choices before committing budgets to their advertising campaigns. This strategic approach ultimately contributes to more effective advertising initiatives and enhances the return on investment for marketing endeavors, leading to sustained growth and success in the competitive landscape.

Media

No images available

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

$790
Free Trial Offered?

Pricing Information

Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Insightum.ai

Date Founded

2025

Company Location

Slovakia

Company Website

insightum.ai

Company Facts

Organization Name

Bastody

Date Founded

2022

Company Location

Poland

Company Website

www.bastody.com/

Categories and Features

AI Research Tools

Not specified

Market Research

Not specified

Categories and Features

Market Research

Email / Online

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