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What is Inte Q Genesis?

Revolutionize the way you understand customer insights with Inte Q's Genesis Customer Engagement Platform, which leverages existing data to promote informed decision-making via unified profiles and sophisticated segmentation tools. By amalgamating various sources of data, you can cultivate a deeper comprehension of your customers, thereby boosting your return on investment with an integrated view of each individual. With real-time health dashboards that continuously monitor data quality, the platform not only pinpoints areas that need enhancement but also uncovers new opportunities to elevate response rates and fine-tune personalized communication strategies. The inclusion of pre-built connectors makes it easy and cost-effective to integrate data from numerous origins seamlessly. Furthermore, you can develop all-encompassing customer profiles from varied data streams and activate targeted customer segments without relying heavily on IT resources. The user-friendly Segment Builder allows for the rapid creation of custom segments through straightforward point-and-click actions, removing the necessity for coding knowledge and simplifying data management significantly. This pioneering strategy empowers businesses to adapt quickly to shifting customer demands and preferences, ensuring they remain competitive in a dynamic market. Ultimately, this platform equips you with the tools needed to stay ahead of the curve and build lasting relationships with your customers.

What is Appier AIRIS?

AIRIS is an advanced, AI-powered customer data platform designed to enable marketers to integrate and unify customer data in real-time across multiple channels such as web, mobile, cloud, CRM, and offline systems, offering a complete 360° view of each customer. It equips data teams with the tools to load and map first-party data, develop custom attributes, and consolidate identities from various sources, which allows for the immediate application of those attributes in marketing or personalization strategies. Featuring intuitive dashboards and templates, AIRIS effectively visualizes insights, aiding in rapid segmentation, customer journey assessment, and the identification of actionable metrics. Furthermore, its predictive models, which encompass conversion and price-sensitivity scoring, automatically generate over 500 predictive attributes for users without requiring extensive data science expertise from the organization. By greatly expediting the process from data collection to visualization and activation, AIRIS enables brands to move from insights to active marketing campaigns within minutes, significantly boosting real-time remarketing capabilities and overall marketing responsiveness. This forward-thinking methodology not only simplifies the marketing workflow but also allows companies to quickly adapt to evolving customer behaviors and preferences, ensuring they remain competitive in a dynamic market. Moreover, the platform's efficiency fosters a transformative approach to customer engagement, making it an invaluable asset for any forward-looking marketing team.

Media

Media

Integrations Supported

Salesforce
Amazon Web Services (AWS)
Cordial
Everest
Experian Aperture Data Studio
Facebook
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
Instagram
JavaScript
Listrak
Marigold Engage+
NCR Voyix
Pinterest
Salesforce Agentforce Marketing
Shopify
X (Twitter)

Integrations Supported

Salesforce
Amazon Web Services (AWS)
Cordial
Everest
Experian Aperture Data Studio
Facebook
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
Instagram
JavaScript
Listrak
Marigold Engage+
NCR Voyix
Pinterest
Salesforce Agentforce Marketing
Shopify
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Inte Q

Date Founded

1998

Company Location

United States

Company Website

inteqinsights.com/genesis-platform/

Company Facts

Organization Name

Appier

Date Founded

2012

Company Location

Taiwan

Company Website

www.appier.com/en/products/airis

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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