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What is Intelligent ABM?

Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.

What is INFUSE?

DELIVERING ON PERFORMANCE DEMANDS We work with highly regarded B2B organizations that seek to discover and apply effective performance-demand strategies tailored to their specific needs. Additionally, we develop programs designed to align with their success objectives. Since our inception in 2012, we have built countless business relationships using our social media, targeted display, and mobile outreach initiatives. Our proprietary AI technology and first-party data further enhance our ability to promote tailored content. By collaborating with both our clients and partners, we create and refine comprehensive programs that engage the appropriate audiences, buyers, and accounts, ultimately helping to achieve their desired outcomes. Our commitment to continuous improvement ensures that we stay ahead in delivering impactful strategies.

Media

Media

Integrations Supported

Marketo
Salesforce
Aberdeen
Convertr
Eloqua
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Integrate
LinkedIn
LogMeIn Central by GoTo
Salesforce Marketing Cloud Account Engagement
Spiceworks Ziff Davis (SWZD)

Integrations Supported

Marketo
Salesforce
Aberdeen
Convertr
Eloqua
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Integrate
LinkedIn
LogMeIn Central by GoTo
Salesforce Marketing Cloud Account Engagement
Spiceworks Ziff Davis (SWZD)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com/products/intelligent-abm/

Company Facts

Organization Name

INFUSE

Date Founded

2010

Company Location

United States

Company Website

infuse.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

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