D&B Hoovers Verified Customer Reviews (2026)

I use Hoovers mainly for market research and account lookups. Once I got comfortable with the filters it became a reliable starting point for finding and sizing B2B segments. The data is strong for mid to large companies, though I still double check smaller accounts before relying on them. It's a good fit for teams that do a lot of prospecting or market analysis, but the cost and learning curve are worth weighing.

The company and contact coverage is deep, especially for larger businesses. I can pull up firmographics, corporate hierarchies and industry info quickly, which saves a lot of time when I'm sizing up a market or building target account lists for our sales teams.

The interface feels dated in places and the search filters took me a while to learn. Pricing is on the high side, and some smaller companies have thin, or out of date records. But I really had to grasp for these cons. There are no true substantial pain points with their product. I have only good experineces with this product.

While D&B Hoovers performs reasonably well for US-focused use cases, its limitations in the APAC market significantly reduce its value. Inaccurate local data has a real operational impact, particularly for sales and GTM teams that rely on clean firmographic data for account segmentation, routing, and coverage models. It may work as a supplementary tool, but it’s difficult to rely on as a primary data source outside the US.

D&B Hoovers is easy to use and integrates seamlessly with CRM (Salesforce). The interface is easy to navigate, and it’s useful for quick company lookups, hierarchy views, and basic prospecting research. For teams focused on North America, it can be a helpful starting point for account discovery and enrichment.

The biggest issue is that much of the company data and parent HQ and Subsidiary model appears to be heavily North American-centric. In the APAC market, company data is frequently inaccurate or incomplete, including, revenue bands, ownership structures, and industry classification. This creates ongoing challenges when using the platform for territory planning or account allocation, as records often need manual validation or correction before they can be trusted.

D&B Hoovers experience is overall positive. Great tool to help the salesforce in profiling customers and potential customers.

D&B Hoovers provides an accurate customer profile quickly and easily.
Multiple search options are available to narrow your search.

D&B Hoovers meets most needs - only negative is merger / acquisition type status / data. May not be doable in today's fast pace world.

Good experience. Like the product for the price point. I will continue to use it because it does meet its purpose and gives an ROI.

Good company data and good for finding names of contacts for prospecting. Overall, a dependable source for detailed summaries of accounts

Some functionality is not as user friendly, a lot of contacts are not updated or accurate, and triggers and Bombora are not as great as I would have hoped for.

Dun & Bradstreet provides businesses with valuable data and insights to improve sales, marketing, risk management, and creditworthiness. Specifically, their data helps businesses find new customers, reduce credit risk, and access better financing options. They also offer tools like the Credit Insights and Credit Builder program to help businesses establish and build their credit profile, particularly beneficial for SMEs.

Great product to do research and analysis. It is used every day to scrub accounts and ensure we have the correct accounts to target.

The tool has many inaccuracies in its supplier risk grading. They rely to heavily on their algorithm and not on real numbers regarding private business.

bad. negative. no thanks. boooo. This product makes my day and mood worse every single time i interact with it.

I have met some people that work for D&B. they are nice, I like them. I am sad that my experience with the D&B product has been the opposite.

It's slow
data is bad
site is clunky and unintuitive to navigate
Inefficient salesforce integration

no plugin/extension for chrome???????? this makes it essentially useless for most business development teams ive ever been a part of. Most workflows go through SalesNav. Make the extension. let people look at salesnav contacts with a pane that has the individuals data available to port to CRM. ZoomInfo, Lusha, Apollo, all these guys do it and I've loved them. i truly don't understand the lack of investment here.

useless for prospecting individuals

The highlight is supposed to be account mapping but its far easier just to ask ChatGPT. AT least GPT is transparent about the uncertainty of information and provides alternative suggestions/routes for finding information

just overall awful user experience. Team wants it ripped out.

I'm very pleased with my experience using Dun & Bradstreet. I particularly appreciate the contact info that is available.

Easy to access info.
Contact information of decision makers.
Address, revenues, and employee information.

Sometimes the amount of data is so vast that my computer is slow to populate inside of Salesforce.

Overall, I use your site because it's better than other options, but it generally does not provide solid leads.

I like the ease of finding company general details; some profiles have SWOT analysis.

The contact data is weak. Many contact phone numbers are incorrect, and many key players are not listed.

Overall a great tool and platform that helps us work faster. It is user friendly and helps us complete our tasks!

Helpful and fast access to company info and contacts help make marketing processes smoother! Easily accessible and fast!

Some contacts are not available on the data base which makes it difficult.

The problems above are not unique to D&B, but are issues for most databases. D&B is better than most in that if you provide supporting documentation for data errors, they do their diligence in updating and correcting the information. This alone makes them stand apart from competitors and worth the time, money, and energy to improve the product.

D&B has long been recognized as an authority on the financial component to help identify high-risk companies. We use it as a way to confirm business activity, industry classifications, and contact information. It's a decent price for a fairly comprehensive and reputable source.

Because it's been around a while. It's bloated. Meaning that the Data quality for contacts is on par with other datasets. In some cases, people have left the company or even died, and yet are still listed as contacts. Also, companies often change names or change accountants which results in duplicate company records or inaccurate profiles. So, this data should be independently validated with LinkedIn and company websites, for accuracy.

Overall, D&B Hoovers offers a powerful platform for businesses to conduct market research, identify potential leads, and stay informed about the latest industry trends.

Good company data and good for finding names of contacts for prospecting.

My overall experience with D&B Hoovers has been great. The platform is easy to use and the data provided is comprehensive and reliable.

I liked that D&B Hoovers provided detailed information about companies and their contacts, as well as a wealth resources for researching potential customers and partners.

Easy to use, good amount of database and easy to find industry niche with the help of SIC Codes and NAICS Code.

I also do not like the "incomplete information" tag which is confusing and also it does not print on the report. So it seems like fake information.

There is often times missing information specifically org charts and addresses.

It sometimes difficult to login and takes forever to get a forgot password email.

40 to 50% database is inaccurate. Worst customer support and Management TeamThey blocked our account and asking us more $$$$ to unblock.

I’d give it a solid A—it’s a highly effective tool for identifying and connecting with potential customers.

Simple to use, offering multiple contact options such as a cell phone number, email address, and LinkedIn profile.

Occasionally, the information is outdated—I’ll attempt to contact someone only to find they left the company years ago.

It's important to note that these limitations may not affect all users, as Hoovers can offer valuable insights and data for specific business types and industries. Ultimately, organizations should assess their unique needs and budget when deciding whether Hoovers—or any other data provider—is the right fit.

I appreciate that D&B Hoovers offers a vast database of company information and market insights. It’s a valuable resource for researching companies, industries, and markets, helping me make well-informed business decisions. I also value the clean, user-friendly interface and the flexibility to personalize my searches to meet specific needs.

Coverage is somewhat limited, with a primary focus on larger companies. Smaller businesses and startups—particularly in the APAC region—tend to be underrepresented.

D&B Hoovers is an invaluable tool for prospecting research, whether you're analyzing an industry or a specific company. It provides up-to-date contact information for employees and allows users to set up triggers for updates on companies or industries they follow.

I use D&B Hoovers a couple of times a week, and once you get the hang of it, navigating the platform is straightforward. There’s no implementation period since you’re searching directly through its extensive database. Additionally, the lists and reports exported from D&B Hoovers integrate seamlessly into presentations and research, making it an efficient resource.

When preparing for meetings, having well-researched insights is crucial, and D&B Hoovers makes that process significantly easier.

I appreciate the comprehensive intelligence gathering, detailed organizational charts, and in-depth background information all in one place.

The research functionality can be complex, with numerous parameters that may be confusing for first-time users. Getting assistance and training from D&B Hoovers representatives is a great way to navigate the platform more effectively.

D&B Hoovers is able to help immensely when doing prospecting research regarding an industry or company. You can set it up to give you updates on industries or companies you're following, via its triggers. It's great to obtain useful stats regarding an industry or finding the right person at a company for a first point of contact.

D&B Hoovers has the most up to date contact information for employees working at a company. There is no wait time for implementation period, as you'll be searching through the database of D&B Hoovers once your account is active. The lists and reports exported from D&B are easy to integrate to your presentations and research.

The research functionality can get complicated. There are many perimeters that can confuse first time starters. It's always a good idea to get help and some training from D&B Hoovers employees.

This product seems to be the best of its kind. Because of its ease of use and the amount of information available, plus the report capabilities, make this worth trying to see if it is a good fit.

The database has very easy to use menus and the amount of information is substantial. The menus and options available allow the user to drill down to the desired information conveniently. The report capabilities are very helpful.

The information on employees is hit or miss, especially for employees that seem to have been with a company for less than 5 years. Finding the corporate parent can be a bit tricky if a company has several subsidiaries.

D&B Hoovers is a vital tool for our company in maintaining accurate records and ensuring data integrity. Its robust search capabilities—including map-based searches with pin drops—are especially useful for locating accounts within specific regions or verifying particular locations. The automation we've integrated with D&B Hoovers has significantly reduced the time our team spends on data cleanup.

With the appropriate module, we can access and correct our data. We’re able to identify charges made against us and dispute them if necessary. However, the source of the data remains unknown. To my knowledge, no competitor offers this level of insight.

The least helpful aspect is that no affordable module provides access to the necessary information or meaningful definitions. While using the basic paid module, I was presented with additional paid upgrade options. I had to subscribe to one of them just to proceed, and then contact support to disable the auto-renewal manually.