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What is Intelligent ABM?
Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.
What is Inbox Insight?
Generate leads that align with your ideal customer profile by employing extensive integrated programs designed to achieve your marketing objectives. Leverage insights derived from intent data to adeptly navigate your market environment and boost your campaign performance. Equipped with advanced reporting tools, you can identify opportunities early in the process. Engage with potential customers through a variety of content disseminated across multiple channels, which will help you capture critical touchpoints while gaining a thorough understanding of their journey. The system tracks numerous job titles and intent indicators, offering valuable insights into each lead's behavior. By prioritizing follow-ups informed by real-time data, you can effectively connect with your ideal customer profile and target accounts spanning various industries. It’s essential to identify who is actively searching in the market and to engage with the entire Decision Making Unit (DMU) to optimize your outreach efforts. These integrated marketing programs are specifically crafted to envelop your buyers with comprehensive content that addresses their marketing challenges. Capture valuable leads in the market that fit your ideal customer profile by implementing strategies such as content syndication, tailored email outreach, and personalized telemarketing efforts, creating a well-rounded approach to lead generation. Ultimately, this all-encompassing strategy not only boosts engagement but also significantly enhances your overall marketing effectiveness, ensuring that your campaigns are well-positioned to achieve success. Additionally, maintaining a consistent follow-up routine will foster stronger relationships and improve conversion rates over time.
Integrations Supported
Aberdeen
Convertr
Eloqua
HubSpot CRM
HubSpot Customer Platform
Integrate
LinkedIn
LogMeIn Central by GoTo
Marketo
Salesforce
Integrations Supported
Aberdeen
Convertr
Eloqua
HubSpot CRM
HubSpot Customer Platform
Integrate
LinkedIn
LogMeIn Central by GoTo
Marketo
Salesforce
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Spiceworks Ziff Davis
Date Founded
2020
Company Location
United States
Company Website
swzd.com/products/intelligent-abm/
Company Facts
Organization Name
Inbox Insight
Company Location
United Kingdom
Company Website
www.inboxinsight.com
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting
Categories and Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring