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What is Invisible Hand?

Invisible Hand Technologies provides an AI-powered platform specifically engineered for pricing, promotions, and assortment for consumer packaged goods (CPG) brands. By amalgamating store-level sales data, competitive insights, and sophisticated predictive analytics, it enables these brands to enhance their pricing methodologies, evaluate the effectiveness of trade promotions, and make well-informed choices about product assortments. Aimed at mid-sized CPG manufacturers, the platform converts retail sales data into strategic business actions, helping to establish ideal pricing, pinpoint effective trade promotions that increase revenue, and curate the optimal selection of products for display in stores. Unlike conventional tools that primarily handle trade promotion execution or settlement, Invisible Hand emphasizes analytics and optimization, providing revenue growth, category management, and pricing teams with forward-looking insights instead of just facilitating routine administrative processes. This innovative strategy allows companies to strengthen their competitive position and foster growth in a market that is becoming more intricate. As a result, brands can not only respond to market changes more effectively but also anticipate future trends and align their strategies accordingly.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

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Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Custom quote

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Invisible Hand Technologies

Date Founded

2024

Company Location

United States

Company Website

invisiblehand.tech

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

Pricing Optimization

Not specified

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

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