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What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

What is Concrete?

Aside from a few industries like grocery, retail store managers should prepare for a dramatic fifty percent drop in customer traffic shortly. To sustain the same performance levels seen prior to the pandemic, stores must either significantly enhance their conversion rates or boost their average transaction value, or ideally, implement a combination of both tactics. If these improvements were achievable before the pandemic, they would have already been realized. Explore a cohesive platform that enables real-time communication among store staff, field managers, and corporate offices. This system allows for effortless task delegation, announcements, and survey distribution. You can also easily upload, categorize, and access content from any location, ensuring that employees are always equipped with the latest and most accurate information. Furthermore, the platform allows you to target and save specific audiences while utilizing built-in store and group hierarchies, along with assigning various levels of user permissions to encourage open collaboration and effective team communication. This holistic approach guarantees that everyone involved is well-prepared to adapt and succeed amidst the evolving challenges of the retail sector, fostering a resilient and agile workforce.

Media

Media

Integrations Supported

Certa Hosting
KnowledgeHound
TrendSpottr
accessiBe

Integrations Supported

Certa Hosting
KnowledgeHound
TrendSpottr
accessiBe

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Company Facts

Organization Name

Concrete

Date Founded

2004

Company Location

United Kingdom

Company Website

www.concreteplatform.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

Collaboration

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

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