Iris Identity Protection vs. Fortra Brand Protection

Iris delivers powerful, easy-to-use identity and cyber protection solutions that help organizations protect their customers from identity theft, fraud, and digital threats — while driving engagement, retention, and new revenue opportunities. As a B2B2C provider, Iris enables businesses to seamlessly integrate identity protection into their existing products, platforms, and customer journeys. Iris offers multiple deployment models to meet different business and technical needs: • Identity Protection API: A scalable API solution that allows organizations to embed a suite of solutions that can be mixed and matched directly into their applications — while maintaining full control over branding and user experience. • Micro-Experiences: Prebuilt, customizable components that can be quickly embedded into websites or apps, enabling fast time-to-market with minimal development resources. • OnWatch® Portals: Fully managed, white-labeled identity protection platforms for organizations that prefer a turnkey solution. Iris solutions include dark web monitoring, credit monitoring, high-risk transaction monitoring, social media monitoring, caller ID monitoring, scam analysis & support, dynamic risk assessment tools, robust device protection software, data removal tools, do-it-for-you fraud resolution services, and more. Organizations use Iris to enhance customer trust, differentiate their offerings, reduce customer churn, and increase customer lifetime value. With proven results — including revenue generation, increased retention, and improved customer satisfaction — Iris transforms identity protection into a strategic business advantage. Backed by Generali and more than 20 years of experience, Iris combines global scale, advanced technology, and expert-led support to deliver meaningful protection and measurable outcomes.

Fortra Brand Protection is a comprehensive brand protection and digital risk defense solution that helps organizations detect, investigate, and remove online threats targeting their brand identity. It is designed to protect companies from phishing, impersonation, counterfeit activity, fraudulent domains, fake social profiles, malicious mobile apps, dark web exposure, and other forms of brand abuse. The platform continuously monitors digital channels where attackers may exploit a company’s name, logo, trademarks, executives, employees, customers, or online presence. Fortra combines advanced detection, expert threat intelligence, real-time alerts, automated workflows, and rapid takedown services to help security teams act before threats escalate. Its phishing protection capabilities help identify and shut down fake websites, impersonating domains, and malicious campaigns that can steal credentials or deceive customers. Domain monitoring helps organizations track typosquatting, lookalike domains, and suspicious registrations that may be used for fraud, scams, or phishing campaigns. Social media protection detects fake accounts, impersonation attempts, scams, and unauthorized brand use across social platforms and supports rapid removal. Counterfeit protection helps businesses find and take down fraudulent listings, unauthorized sellers, and fake websites that misuse their brand or products. Dark web monitoring gives teams visibility into exposed credentials, leaked data, and emerging threat activity that may affect the business. Fortra Brand Protection is built for organizations that need to protect customer trust, reduce fraud risk, safeguard revenue, and preserve brand reputation across a constantly changing digital threat landscape. By bringing monitoring, intelligence, enforcement, and takedown capabilities into one solution, Fortra helps security teams turn brand threat insights into fast, measurable action.