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What is Kantar Sales Performance Platform?

The Sales Performance Platform enhances key commercial operations by delivering tailored solutions for automation. Utilize our Category Management tool to engage your customers and achieve exceptional sales results. Improve your return on investment through the Trade Promotion Management and Optimization solution, which is designed to maximize profitability. Our Retail Execution tool also increases operational effectiveness while providing a clear direction for success. By employing our Category Management solution, you can effectively engage your shoppers and realize impressive sales achievements. The Trade Promotion Management and Optimization solution guarantees a better ROI, and our Retail Execution tool enhances field productivity. Ultimately, the Sales Performance Platform empowers consumer goods companies in their pursuit of commercial excellence by providing superior, cloud-based solutions that proficiently manage critical sales operations and propel growth initiatives. This holistic approach not only refines sales tactics but also nurtures long-term business development in a competitive landscape, ensuring that companies are well-equipped to adapt and thrive.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kantar Retail

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/expertise/consumer-shopper-retail/sales-performance-platform

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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Popular Alternatives

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Cognizant