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What is Kantar Sales Performance Platform?

The Sales Performance Platform enhances key commercial operations by delivering tailored solutions for automation. Utilize our Category Management tool to engage your customers and achieve exceptional sales results. Improve your return on investment through the Trade Promotion Management and Optimization solution, which is designed to maximize profitability. Our Retail Execution tool also increases operational effectiveness while providing a clear direction for success. By employing our Category Management solution, you can effectively engage your shoppers and realize impressive sales achievements. The Trade Promotion Management and Optimization solution guarantees a better ROI, and our Retail Execution tool enhances field productivity. Ultimately, the Sales Performance Platform empowers consumer goods companies in their pursuit of commercial excellence by providing superior, cloud-based solutions that proficiently manage critical sales operations and propel growth initiatives. This holistic approach not only refines sales tactics but also nurtures long-term business development in a competitive landscape, ensuring that companies are well-equipped to adapt and thrive.

What is Capella?

Capella is an AI-powered platform designed for category management and digital procurement strategies, guiding users through a well-regarded 5i Category Management framework to create innovative, data-driven approaches for spending categories that vary in complexity. By merging advanced algorithmic capabilities with a structured, incremental process, teams can set strategic goals such as cost reduction, sustainability enhancement, innovation promotion, and risk mitigation while engaging in real-time collaboration across different departments and tracking the progress and benefits of their strategies against predetermined metrics. The platform also allows for the integration of diverse viewpoints and stakeholder input into a coherent final result. For those unfamiliar with category management, Capella offers a guided mode that recommends subsequent steps and decisions, while experienced managers can take advantage of an advanced practitioner mode that provides them with the freedom to customize their strategy formulation. Moreover, governance dashboards built into the platform ensure transparency regarding progress and outcomes, and its integration features facilitate seamless connections with both internal and external data sources, maximizing the utilization of all pertinent information. Additionally, Capella's user-friendly interface fosters collaboration among teams, ultimately equipping organizations to make informed, data-supported decisions that resonate with their overarching strategic objectives. This comprehensive approach enhances the decision-making process and contributes to a more efficient procurement strategy overall.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kantar Retail

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/expertise/consumer-shopper-retail/sales-performance-platform

Company Facts

Organization Name

Capella

Date Founded

2003

Company Location

United Kingdom

Company Website

capellacategorystrategy.com

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

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