Keen vs. Keen

Keen operates as a comprehensive event streaming platform that is fully managed. By utilizing a real-time data pipeline built on Apache Kafka, it simplifies the process of gathering significant volumes of event data. The robust REST APIs and SDKs provided by Keen enable event data collection from any internet-connected device, enhancing versatility and accessibility. Additionally, our platform ensures the secure storage of your data, effectively minimizing operational and delivery risks associated with data handling. The use of Apache Cassandra's storage framework guarantees that your data remains secure during transit through HTTPS and TLS protocols. Furthermore, this data is safeguarded with multilayer AES encryption, reinforcing its protection. With Access Keys, you can present data in flexible formats without needing to overhaul or restructure the existing data model. The implementation of Role-based Access Control provides the ability to define customizable permission levels, allowing for granular control down to specific queries or individual data points. This level of flexibility in user access is crucial for maintaining both security and efficiency in data management.

Keen is revolutionizing the marketing mix landscape by offering a robust system that combines historical insights with proactive, prescriptive planning, allowing marketers to consistently optimize their budgeting strategies across diverse channels while correlating them to financial results. This capability empowers organizations to swiftly implement data-driven tactics and adapt to new data as it emerges. Through Keen’s marketing elasticity engine, users can investigate every available channel, including those that have not been previously explored, facilitating informed scenario planning that meets both financial targets and risk management needs. While assessing marketing metrics, the focus typically falls on marketing mix models or multi-touch attribution frameworks to evaluate past effectiveness; however, the real challenge is uncovering the most promising prospects for future campaigns, especially in unexplored channels or during periods of great uncertainty, such as a pandemic. Keen’s SaaS platform equips users with the tools to precisely predict future performance across all channels, enabling them to make smarter, growth-driven choices. This forward-thinking methodology not only improves strategic planning but also aids marketers in maneuvering through the intricacies of a continuously changing market environment. Consequently, businesses leveraging Keen's insights can not only respond to current trends but also anticipate future shifts, ensuring they remain competitive in a dynamic landscape.