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What is Keyplay?

Effective sales and marketing efforts hinge on the ability to accurately target the right accounts. Keyplay transforms the identification of your ideal customer profiles (ICPs), enabling you to strategically prioritize your market and effortlessly track account signals. As a cutting-edge account-based marketing (ABM) solution, Keyplay is designed specifically for B2B companies that aim to identify and engage with valuable target accounts. Leveraging intent data, firmographics, and advanced AI-driven analytics, Keyplay empowers organizations to discover and rank their ICPs, thereby enhancing the efficacy of both their marketing and sales approaches. The platform streamlines the process of generating account lists and executing customized outreach methods, ultimately helping businesses increase lead generation, reduce sales cycles, and drive revenue growth with impressive precision. Additionally, this strategy cultivates a richer insight into customer behavior, enabling organizations to refine and adjust their tactics for even greater achievements in the market. By adopting Keyplay, companies not only improve their targeting efforts but also position themselves for sustained competitive advantage.

What is Groundswell?

While customers are actively using your product, you may find it challenging to understand their behaviors and identify the best times to engage with them. Groundswell provides your sales force with timely notifications and helps prioritize accounts based on insights from product usage analytics. This ensures that no valuable sales opportunity slips through the cracks. By identifying which potential clients are most likely to convert, you can reach out to them at just the right moment. Enhance your sales pipeline with high-quality leads, ensuring your representatives remain informed about their most critical accounts. It's essential to recognize which product usage metrics are most relevant to your business and design impactful sales workflows around those insights. Elevate your revenue by turning your product into a powerful lead generation tool for your sales team. Moreover, receive immediate alerts when potential clients hit key milestones within your product, providing you with a competitive advantage. This proactive approach to client engagement can significantly boost your overall sales effectiveness.

Media

Media

Integrations Supported

Salesforce
HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Slack

Integrations Supported

Salesforce
HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

$12,000/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Keyplay

Company Location

United States

Company Website

keyplay.io

Company Facts

Organization Name

Groundswell

Company Website

www.trygroundswell.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

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