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What is Knowledge?

Knowledge serves as a robust foundation that revolutionizes the way companies interact with potential clients by utilizing advanced intent analysis. This innovative platform allows businesses to turn previously unresponsive leads into lucrative opportunities by offering actionable insights that help sales teams focus on those actively searching for solutions. By analyzing buyer behavior, such as the websites they browse, the topics they research, and their online engagement patterns, Knowledge provides unparalleled context and precision in targeting efforts. With insights gathered from over 4 billion activities across a vast network of more than 7,000 websites, the platform equips sales teams to develop tailored, data-informed strategies. Not only does it bolster lead generation and improve conversion rates, but it also positions companies to outpace their competitors by supplying vital information regarding buyer intent and current market dynamics. Knowledge is crafted to cater to organizations of all sizes, from major corporations to startups, ensuring they achieve quantifiable growth, enhance sales efficacy, and gain a strategic advantage in the fiercely competitive landscape of today’s business world. Ultimately, its comprehensive approach to understanding customer needs can lead to long-term success and sustainability for businesses.

What is Intelligent ABM?

Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.

Media

Media

Integrations Supported

Aberdeen
Convertr
Eloqua
HubSpot CRM
HubSpot Customer Platform
Integrate
LinkedIn
LogMeIn Central by GoTo
Marketo
Salesforce
Spiceworks Ziff Davis (SWZD)
ZoomInfo

Integrations Supported

Aberdeen
Convertr
Eloqua
HubSpot CRM
HubSpot Customer Platform
Integrate
LinkedIn
LogMeIn Central by GoTo
Marketo
Salesforce
Spiceworks Ziff Davis (SWZD)
ZoomInfo

API Availability

Has API

API Availability

Has API

Pricing Information

$39/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Knowledge

Date Founded

2024

Company Location

United States

Company Website

knowledge.com

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com/products/intelligent-abm/

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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Buyer Discovery Reviews & Ratings

Buyer Discovery

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