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What is LAGO?

LAGO streamlines and enhances multichannel marketing efforts, leading to substantial reductions in both production time and expenses. Serving as a comprehensive PIM, DAM, and marketing production tool, LAGO features a collaborative workflow based on integrated checkpoints, optimizes versioning, and includes a robust proofing system. By centralizing data and assets from diverse sources, LAGO provides a unified repository that supports various marketing channels effectively. On the production front, the unique InDesign plugin allows for direct integration of the designated data and assets onto the page. This persistent linking guarantees that all data and assets maintain 100% accuracy and are perpetually current, fostering a more efficient workflow. Furthermore, LAGO's capabilities empower teams to collaborate seamlessly, ensuring that everyone is aligned and informed throughout the marketing process.

What is BrandMaster?

BrandMasters Media Bank is a digital asset management software designed to gather, categorize, and enable the distribution of brand and marketing materials efficiently. To ensure that assets are not published without proper authorization, the platform provides robust access control and asset validation features. With an array of functionalities, including drag-and-drop capabilities, asset analytics, lightbox options, and enhanced search assistance, users can easily navigate and manage their assets. You can either integrate your DAM with other BrandMaster applications or utilize it independently, as well as connect with external vendors if needed. Furthermore, to streamline the process and eliminate unnecessary intermediaries, the system allows external stakeholders to publish directly to your DAM. Our Media Bank simplifies the sharing of brand assets and marketing content, allowing for the creation of well-organized media archives that maintain consistency from start to finish, ultimately enhancing your brand's visibility and effectiveness.

Media

Media

Integrations Supported

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Drupal
Inriver PIM
Microsoft Dynamics 365
Microsoft PowerPoint
Microsoft Word
Puntt AI
Salesforce
Suger
Wistia
WordPress
movingimage Enterprise Video Suite

Integrations Supported

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Drupal
Inriver PIM
Microsoft Dynamics 365
Microsoft PowerPoint
Microsoft Word
Puntt AI
Salesforce
Suger
Wistia
WordPress
movingimage Enterprise Video Suite

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Comosoft

Company Location

Germany

Company Website

www.comosoft.com

Company Facts

Organization Name

BrandMaster

Date Founded

1998

Company Location

Norway

Company Website

www.brandmaster.com/products/media-bank-dam/

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Online Proofing

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Workflow Management

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

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