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What is LAGO?

LAGO streamlines and enhances multichannel marketing efforts, leading to substantial reductions in both production time and expenses. Serving as a comprehensive PIM, DAM, and marketing production tool, LAGO features a collaborative workflow based on integrated checkpoints, optimizes versioning, and includes a robust proofing system. By centralizing data and assets from diverse sources, LAGO provides a unified repository that supports various marketing channels effectively. On the production front, the unique InDesign plugin allows for direct integration of the designated data and assets onto the page. This persistent linking guarantees that all data and assets maintain 100% accuracy and are perpetually current, fostering a more efficient workflow. Furthermore, LAGO's capabilities empower teams to collaborate seamlessly, ensuring that everyone is aligned and informed throughout the marketing process.

What is Evocalize?

Advanced digital advertising technology embedded within various platforms equips users with sophisticated marketing tools designed for customer relationship management systems, online portals, marketplaces, and brands with numerous locations, allowing them to convert data into significant revenue opportunities. eMarketer projects that by 2023, the digital advertising sector in the United States will exceed $201 billion, and the technology offered by Evocalize enables businesses to tap into this promising market potential. Merging the intent signals and data collected by your application with the Evocalize platform's intuitive self-service interface empowers users to implement intricate, data-focused advertising campaigns across prominent platforms such as Facebook and Google. This method provides marketing infrastructure as a service, highlighting Evocalize's achievement of delivering over 5 billion impressions, which showcases the dependability and scalability essential for offering exceptional online marketing solutions. Moreover, the embedded platform enhances the speed of going to market with its white-label options designed for seamless integration, while developers can utilize our APIs to craft personalized user interfaces that draw on our strong infrastructure, thereby allowing for a tailored advertising experience that meets diverse requirements. As the digital landscape continues to evolve, the ability to adapt these tools to specific business needs becomes increasingly crucial for success.

Media

Media

Integrations Supported

Adobe InDesign
Adobe Photoshop
Suger

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Comosoft

Company Location

Germany

Company Website

www.comosoft.com

Company Facts

Organization Name

Evocalize

Date Founded

2013

Company Location

United States

Company Website

www.evocalize.com

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Search

Marketing Automation

Landing Pages / Web Forms
Sales Intelligence
Segmentation

Marketing Planning

Collaboration
Marketing Calendar
Media Planning
Project Tracking

Online Proofing

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters

Workflow Management

Access Controls/Permissions
Approval Process Control
Business Process Automation
Configurable Workflow
Document Management
Forms Management
Graphical Workflow Editor
Third Party Integrations
Workflow Configuration

Categories and Features

Campaign Management

Channel Management
Contact Database
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Lead Management
Order Management
Partner Management
Reseller Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Customizable Branding
Reporting/Analytics
Search/Filter
Workflow Management

Infrastructure-as-a-Service (IaaS)

Analytics / Reporting
Log Access
Performance Monitoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Segmentation
Visitor Identification

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Dynamic Content
Landing Pages / Web Forms
Search Marketing
Social Marketing

Marketing Planning

Budgeting & Forecasting
Media Planning

Marketplace

Catalog Management
Category Management
Order Management
Payment Processing
Promotions Management
Vendor Portal

PPC

A/B Testing
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Landing Pages / Web Forms

Social Media Marketing

Analytics
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Multi-Account Management

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