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What is LMX (Location Media Xchange)?

Location Media Xchange (LMX) serves as the supply-side platform for the Moving Walls Group, offering cutting-edge MediaTech solutions designed to help out-of-home (OOH) media owners enhance their operations. With a robust platform that encompasses a full suite of services, LMX provides tools for Revenue Management, Inventory Management, Programmatic DOOH Enablement, Audience Measurement & Attribution, and Dynamic Content Management, alongside a variety of other on-demand features. The Revenue Management capabilities assist media owners in maximizing their financial outcomes, while the Inventory Management system promotes the effective utilization of media resources. By automating the buying and selling of digital advertising spaces, Programmatic DOOH Enablement boosts both efficiency and precision. Audience Measurement & Attribution tools deliver valuable insights into ad performance, facilitating strategic improvements. Additionally, Dynamic Content Management allows for immediate updates and customization of advertising messages. With a trusted network of over 500 media owners worldwide, LMX's platform not only simplifies operational processes but also propels sales growth. The extensive array of features empowers media owners to manage their businesses more efficiently, respond quickly to market fluctuations, and enhance their overall profitability while staying ahead in a competitive landscape. As the advertising landscape continues to evolve, LMX remains committed to providing innovative solutions that meet the diverse needs of media owners.

What is Calton Datx?

Calton Datx is committed to revolutionizing audience measurement through state-of-the-art, cloud-driven analytics solutions. Our aim is to provide media owners, marketers, and advertisers with up-to-date, data-driven insights that improve campaign performance, boost viewer engagement, and enhance return on investment. Employing advanced tools and an AI-powered metrics system, we effectively reconcile the precision of digital analytics with traditional advertising practices. Calton Datx offers an all-encompassing analytics platform tailored to the dynamic environment of media performance, whether it involves analyzing vehicle impressions or monitoring foot traffic in metropolitan areas. With features such as real-time data, customized dashboards, and geographic intelligence, we transform raw mobility data into actionable strategies. This enables brands to evaluate their impact, optimize their placement tactics, and confidently showcase ROI while adjusting to the rapidly evolving consumer landscape. At Calton Datx, we go beyond merely tracking audience movement; we analyze it to formulate media strategies that yield significant results and cultivate enduring connections. Our forward-thinking approach guarantees that our clients stay ahead in audience engagement within an increasingly competitive industry, ensuring they can navigate future challenges with confidence.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Moving Walls

Date Founded

2008

Company Location

United States

Company Website

www.movingwalls.com

Company Facts

Organization Name

Calton Datx

Date Founded

2022

Company Location

Philippines

Company Website

caltondatx.com

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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