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What is Latana?

Latana is a cutting-edge platform that leverages artificial intelligence to assist brands in enhancing their marketing strategies by providing exceptional and scalable insights. Our sophisticated algorithm effectively monitors consumer perceptions across over 100 nations globally, ensuring that brands receive accurate and actionable data.

What is Behavio?

Unlock essential insights to boost your advertising success at every stage of your creative process. You can present your ideas and advertisements at any moment, whether they are rough sketches, storyboards, animatics, drafts, or fully finished videos. Gain feedback from real people who accurately reflect a diverse segment of your target audience. Our approach utilizes nondeclarative behavioral research coupled with randomized controlled trials (RCTs) to reveal hidden changes in viewer reactions. Leverage actionable insights from a wealth of detailed metrics that evaluate your messaging, brand portrayal, and ability to evoke emotions and grab attention. Many of these metrics are scrutinized on a second-by-second basis throughout your video content. By refining your scripts, choosing optimal scenes, and enhancing editing, voice-overs, and pack shots, you can invest in the most effective creatives for maximum impact. This thorough methodology not only guarantees that your advertising resonates but also ensures it achieves high conversion rates, ultimately driving better results for your campaigns.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

$0
Different brands have different needs. That's why we tailor our packages to suit each brand individually. Once we have your full brand tracking requirements established, we will send a custom quote to your email.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Latana

Date Founded

2014

Company Location

Germany

Company Website

latana.com

Company Facts

Organization Name

Behavio

Date Founded

2015

Company Location

Czech Republic

Company Website

www.behaviolabs.com

Categories and Features

Brand Intelligence

Not specified

Market Research

Benchmarking
Data Management
Email / Online
Panel Management
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Advertising

Not specified

Brand Intelligence

Not specified

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