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What is Latana?

Latana is a cutting-edge platform that leverages artificial intelligence to assist brands in enhancing their marketing strategies by providing exceptional and scalable insights. Our sophisticated algorithm effectively monitors consumer perceptions across over 100 nations globally, ensuring that brands receive accurate and actionable data.

What is Competitive Compass?

Start by assessing the strengths and weaknesses of your marketing communications effectiveness through a comparative analysis with your competitors. This pivotal action sets the groundwork for a successful marketing communication strategy. Our cutting-edge AI technology can deliver a thorough overview of your brand within a mere 72 hours. This overview not only serves as a solid foundation for your marketing communications strategy but also acts as a valuable asset in client meetings, showcasing your capability in data analysis. Collaborating with marketing experts and leveraging over a century of combined knowledge, we have developed key metrics to effectively measure marketing performance. By continuously tracking your brand’s performance, you gain clearer insights into your marketing ROI, which acts as a guide for making well-informed strategic decisions by highlighting opportunities for growth, understanding factors that drive success, and identifying areas in need of enhancement. Additionally, you can evaluate your brand's performance relative to up to four competitors, granting you a more comprehensive view of your competitive landscape. This in-depth analysis not only equips you with the insights necessary to implement strategic adjustments but also empowers your marketing efforts to reach new heights of effectiveness and success. Ultimately, staying ahead in this competitive landscape demands ongoing evaluation and adaptation to ensure sustained growth.

Media

Media

Integrations Supported

Integrations Supported

Microsoft Power BI

API Availability

API Availability

Pricing Information

$0
Different brands have different needs. That's why we tailor our packages to suit each brand individually. Once we have your full brand tracking requirements established, we will send a custom quote to your email.

Pricing Information

$79 per user per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

Latana

Date Founded

2014

Company Location

Germany

Company Website

latana.com

Company Facts

Organization Name

My Telescope

Date Founded

2018

Company Location

Sweden

Company Website

www.mytelescope.io

Categories and Features

Brand Intelligence

Not specified

Market Research

Benchmarking
Data Management
Email / Online
Panel Management
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Competitive Intelligence

Benchmarking
Competing Product Analysis
Trend Analysis

Market Research

Benchmarking
Data Management
Statistical Analysis

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