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What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

What is ACTIVATE?

Define a clear scope of work and apply specific filters like engagement rates and audience demographics to align your partnerships with suitable communities. Identify leading creators from submitted applications, browse through our diverse marketplace, or utilize curated lists meticulously prepared by our team. With our powerful Influencer Relationship Management (IRM) tool, you can efficiently cultivate and oversee long-lasting relationships with influencers. Analyze detailed campaign metrics to identify which influencers and content deserve additional investment and promotion. The IRM system allows you to build and track thousands of influencer connections from one centralized platform. You can record tailored information for each influencer, making future searches and filtering more efficient. Recognize your top performers and capitalize on our automation features to re-engage them on a broader scale. Furthermore, you can administer surveys within your influencer network or the wider ACTIVATE community, asking specific questions to gather valuable insights. This collected information can be integrated into your IRM, helping to shape future collaboration prospects and sparking innovative creative ideas. By adopting this method, you significantly improve your capacity to make well-informed choices and cultivate thriving partnerships, ultimately leading to greater success. Additionally, leveraging these insights can help refine your overall influencer strategy for even better outcomes.

Media

Media

Integrations Supported

Later Social
Workers by Delos

Integrations Supported

Pinterest

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Company Facts

Organization Name

ACTIVATE

Company Location

United States

Company Website

try.activate.social/

Categories and Features

Influencer Marketing

Not specified

Categories and Features

Influencer Marketing

Not specified

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