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What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

What is affable.ai?

Identify the right influencers, manage your campaigns, and assess the effectiveness of your influencer marketing strategies. If you're currently overseeing influencer marketing manually through spreadsheets and direct messages, it might be time to explore Affable's all-encompassing influencer marketing solution to streamline your workflow. This platform helps you find the most relevant and authentic influencers tailored to your specific campaigns. Before reaching out, perform an audience analysis of the influencers to ensure a good fit. Make initial contact with influencers and keep tabs on your campaign content in real-time to stay updated. Evaluate how these influencers impact your campaign's success. Affable’s comprehensive solution supports your team throughout every phase of the marketing process. During the planning stage, you can easily identify potential influencers and, once you have a shortlist, manage influencer campaigns effectively on a broader scale. As your campaign progresses, you’ll be able to monitor and analyze the results of your influencer marketing initiatives all in one place, providing you with crucial insights. Not only does this platform simplify your workflow, but it also significantly boosts the long-term effectiveness of your campaigns, ensuring you achieve your marketing goals. This ability to streamline processes while enhancing results makes it an indispensable tool in the rapidly evolving landscape of influencer marketing.

Media

Media

Integrations Supported

Bazaarvoice
Facebook
Instagram
Later Social
TikTok
YouTube

Integrations Supported

Bazaarvoice
Facebook
Instagram
Later Social
TikTok
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Company Facts

Organization Name

Bazaarvoice

Date Founded

2005

Company Location

United States

Company Website

www.bazaarvoice.com/products/bazaarvoice-affable-ai/

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Popular Alternatives

Popular Alternatives

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