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What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

What is Congress Plus Advocacy?

Connect supporters with lawmakers at federal, state, and local levels across both the US and Canada, while also enabling the submission of regulatory feedback. You can use our customizable landing pages or seamlessly integrate them into your current website, allowing you to get started in just minutes. Advocates are empowered to contact their representatives via email, fax, or traditional mail, and with our Twitter integration, they can even tweet directly at officials. This feature allows advocates to post comments directly on a legislator's social media, creating opportunities for simultaneous sharing with their networks. Furthermore, advocates can opt to call their legislators either manually or utilize our patch-through calling feature, which includes talking points and follow-up surveys to enrich their interactions. Encourage your supporters to sign petitions and track progress towards achieving your objectives with easy-to-read signature reports. You can also facilitate the submission of comments on regulatory forms that pertain to your organization’s priorities. Additionally, advocates have the option to send customized messages to local media based on their zip code, enhancing local engagement. By combining various campaign strategies into one cohesive action, you can effectively pursue your goals while also empowering your advocates to take meaningful action. This holistic approach guarantees that your supporters remain actively engaged and well-informed throughout every step of the process, fostering a stronger connection with their representatives.

Media

Media

Integrations Supported

Facebook
Later Social
X (Twitter)

Integrations Supported

Facebook
Later Social
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Company Facts

Organization Name

The Soft Edge

Company Location

United States

Company Website

thesoftedge.com/products-services/advocacy-software/

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Advocacy

Advocate Management
Campaign Management
Customer Advocacy
Event Triggered Actions
Forms Management
Legislation Tracking
Petition Management
Political Advocacy
Rewards Program
Social Engagement

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