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What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

What is Impact Advocate?

Impact Advocate is a dynamic loyalty and rewards platform that has transformed how businesses engage with their customers. Utilized by some of the most progressive and rapidly expanding brands globally, Impact Advocate facilitates customer rewards, fosters loyalty communities, and boosts revenue streams. With Impact Advocate, businesses can incentivize customer behaviors both within the app and externally, while also encouraging users to expand their customer network through referrals. The platform's rewards engine enables the establishment of tailored earning conditions, various reward tiers, and a diverse array of incentives, allowing for the creation of personalized reward programs. Additionally, features such as seamless integrations, robust security measures, fraud detection capabilities, and support for multiple languages ensure that businesses have the tools necessary for sustainable growth in today's competitive market.

Media

Media

Integrations Supported

Later Social
Workers by Delos

Integrations Supported

Adobe Marketo Engage
AppsFlyer
Branch
Crowdin
Google Analytics
HubSpot Marketing Hub
Recurly
Salesforce
Salesforce Marketing Cloud Account Engagement
Segment
Stripe
Zapier
impact.com

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Company Facts

Organization Name

impact.com

Date Founded

2015

Company Location

United States

Company Website

impact.com/advocate

Categories and Features

Influencer Marketing

Not specified

Categories and Features

Advocacy

Advocate Management
Campaign Management
Customer Advocacy
Event Triggered Actions
Forms Management
Rewards Program
Social Engagement

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi-Language
Social Sharing

Customer Loyalty

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Payment Tracking
ROI Tracking
Social Media Monitoring

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Referral

Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

Reputation Management

Campaign Management
Gamification
Review Monitoring
Social Media Monitoring

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