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What is LayerFive?

LayerFive is at the forefront of AI innovation with its patent-pending technology designed to pinpoint consumer identities from a multitude of enterprise data sources, encompassing both online platforms like websites and mobile apps, as well as offline resources such as CRM systems, loyalty programs, and order management systems, which collectively form a unified consumer profile. This robust platform significantly boosts marketing return on investment by over twofold through its advanced omni-channel attribution and consumer journey analytics, essential components of the 360 Marketing Analytics suite. In addition, LayerFive supports companies in complying with stringent data privacy regulations such as GDPR and CCPA by allowing consumers to access and manage their profiles directly, leading to considerable cost reductions and a decreased likelihood of regulatory violations. The technology employs both deterministic and novel probabilistic techniques to integrate consumer data across all enterprise sources effortlessly. LayerFive’s proprietary first-party tagging system also ensures high-quality data capture from enterprise websites while maintaining data integrity in the face of declining third-party cookies, which enables businesses to extract meaningful insights from their data holdings. This comprehensive strategy not only enhances marketing efficacy but also builds consumer trust by emphasizing the importance of privacy and data protection, establishing a brand reputation that values customer relationships. Moreover, LayerFive's commitment to transparency in data usage sets a new standard for ethical marketing practices in today’s digital landscape.

What is BritePool?

BritePool provides advertisers with targeted identity solutions that are not only precise but also controlled in frequency, removing the reliance on third-party cookies. The company, which specializes in identity resolution and verification, effectively serves both advertisers and publishers. In addition to its targeted approach, BritePool guarantees accurate attribution for each advertisement, which significantly enhances marketing strategies. By blending effective identity targeting with thorough measurement capabilities, the platform ensures that every advertisement is delivered to the right audience. With a highly experienced team, BritePool has developed cutting-edge technologies and established strong partnerships across the programmatic advertising landscape, resulting in increased value for both advertisers and web publishers. As the effectiveness of cookies diminishes, BritePool equips marketers with reliable identity management throughout the entire customer journey. Furthermore, BritePool aids web publishers in unlocking new revenue streams by driving high-CPM ad revenues through its persistent identity management solutions, which help optimize advertising performance. This innovative approach not only solidifies BritePool’s role as a critical player in the dynamic digital advertising landscape but also highlights its commitment to adapting to the changing needs of the industry.

Media

Media

Integrations Supported

Magento
Shopify

Integrations Supported

Facebook
Google Cloud Platform

API Availability

API Availability

Pricing Information

$499 per month
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

LayerFive

Date Founded

2019

Company Location

United States

Company Website

www.layerfive.com

Company Facts

Organization Name

BritePool

Date Founded

2019

Company Location

United States

Company Website

www.britepool.com

Categories and Features

Categories and Features

Identity Resolution

Not specified

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