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What is LayerFive?

LayerFive is at the forefront of AI innovation with its patent-pending technology designed to pinpoint consumer identities from a multitude of enterprise data sources, encompassing both online platforms like websites and mobile apps, as well as offline resources such as CRM systems, loyalty programs, and order management systems, which collectively form a unified consumer profile. This robust platform significantly boosts marketing return on investment by over twofold through its advanced omni-channel attribution and consumer journey analytics, essential components of the 360 Marketing Analytics suite. In addition, LayerFive supports companies in complying with stringent data privacy regulations such as GDPR and CCPA by allowing consumers to access and manage their profiles directly, leading to considerable cost reductions and a decreased likelihood of regulatory violations. The technology employs both deterministic and novel probabilistic techniques to integrate consumer data across all enterprise sources effortlessly. LayerFive’s proprietary first-party tagging system also ensures high-quality data capture from enterprise websites while maintaining data integrity in the face of declining third-party cookies, which enables businesses to extract meaningful insights from their data holdings. This comprehensive strategy not only enhances marketing efficacy but also builds consumer trust by emphasizing the importance of privacy and data protection, establishing a brand reputation that values customer relationships. Moreover, LayerFive's commitment to transparency in data usage sets a new standard for ethical marketing practices in today’s digital landscape.

What is Dynamics 365 Customer Insights?

Utilize insights driven by AI and automated processes to reduce the cost of conversions while providing customized recommendations that boost customer lifetime value. Skillfully manage the delicate balance between personalization and privacy by leveraging automatically updated consent data and employing classification labels to protect sensitive information. Combine transactional, behavioral, and demographic data to create rich insights and detailed, up-to-date customer profiles that honor individual consent preferences. Speed up sales cycles, reduce churn, and cultivate enduring customer relationships by quickly addressing customer signals and feedback. Exceed privacy expectations and maintain compliance with legislation like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with adhering to accessibility guidelines. This comprehensive solution is fortified with over 70 security and compliance certifications, such as ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP, ensuring strong protection and alignment with industry regulations. By leveraging these sophisticated resources, companies can enhance their operational effectiveness while creating more meaningful, trust-based connections with their customers. Ultimately, this approach not only fosters loyalty but also positions businesses for sustainable growth in an increasingly competitive market.

Media

Media

Integrations Supported

Magento
Shopify

Integrations Supported

Adobe Real-Time CDP
AgriERP
Azumuta
BUILDFitters
Bloomreach
COZYROC SSIS+ Suite
Level 6
Microsoft Dynamics 365
Microsoft Dynamics 365 Marketing
My DSO Manager
Quickwork
Rayven
SSIS Integration Toolkit
greymatter

API Availability

API Availability

Pricing Information

$499 per month
Free Version
Free Trial Offered?

Pricing Information

$1,000 per tenant per month

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

LayerFive

Date Founded

2019

Company Location

United States

Company Website

www.layerfive.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

dynamics.microsoft.com/en-us/ai/customer-insights/

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance
Predictive Modeling

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